The 488-page La Fleur’s 2014 World Lottery Almanac is the complete reference source on the $284 billion worldwide lottery industry. This edition features the all new Internet & Mobile Report, showcasing the calendar 2013 vs. 2012 total online sale & instant online sales for lotteries worldwide. The tables examine online sales as a percentage of a lottery's total sales & total instant sales. Growth is also measure by a 2013 versus 2012 analysis of online sales.
Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking including by program, and video lottery terminal guide.
Section II features four-page profiles on 45 U.S., five Canadian and six Australasian lotteries. Each profile traces the lottery’s calendar 2012 versus 2011 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2013 versus 2012 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20) and its projected fiscal 2014 versus fiscal 2013 ad budgets by media and by game. Each profile tracks the lottery’s five-year annual sales by game from fiscal 2009 through fiscal 2013. Each profile features the number and the percentage of total, instant and draw retailers by type of business, plus each retailer’s fiscal 2013 total, instant and draw sales.
Section III is divided into seven chapters: worldwide lottery sales; fiscal 2013 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2013 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2013 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 181 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings.
The historical analysis section features the U.S., Canadian and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, cash lotto, bloc lotto, Powerball, Mega Millions, fast draw and daily keno and video lottery terminals. The contractor guide features a monetary guide to U.S. lotteries’ instant ticket and online system contracts. In addition, there is a worldwide guide to instant printers and terminal system contracts by lottery organization. The appendix includes a glossary of terms.
La Fleur’s 2013 Interim European Lottery Abstract features historical profiles of Europe’s 70-plus national, provincial, regional and private lotteries, including annual sales by game, government profits, prizes, game details, retailer network data, ad budgets and vendor contracts.
The book traces lottery sales by game in local currency and converted to U.S. dollars from 2009 through 2012. Each profile provides a detailed historical account of the lottery’s startup. There is a separate section providing the list of key personnel and their titles. For easy reference, each lottery’s full address, phone, fax and website address are listed on the first page of the profile. There is a summary of vital statistics, including the year established, organizational type and use of lottery profits. The second page of the profile provides a four-year summary of lottery sales (local currency) by game, including passive, instant, numbers, lotto, spiel, sports games and Internet wagering. There is a separate table converting the lotteries’ 2012 sales by game into U.S. currency, including total sales and per capita sales by game as well as instant sales by price point. Each game for the lottery is described in the Game Mechanics summary, including the game’s generic class, year begun and ticket price. A retailer section in each profile provides the breakdown of the lottery retailer network by business class and sales.
The Statistical Section of the book tracks data on the European lottery industry. Section 3 tracks each lottery’s 2012 lottery sales by game in local currency and converted to U.S. dollars for rankings by total sales and per capita sales. Section 4 tracks each lottery’s 2012 sales by game converted to Euros for rankings by total sales and per capita sales for lotto/spiel, instant, toto, draw, keno and video lottery terminal (VLTs). Section 5 examines the instant game strategy plus top selling instant tickets for a select number of European lotteries.
The Fast Facts section includes key information on vendor contracts, lottery startup years, earmarking of profits, game mix, 2012 ad budget as a percentage of sales and 2012 Internet sales as a percentage of sales. The Historical Data section tracks annual sales by game in local currency from 2000 through 2012. All-new is the historical guide to annual Internet sales by lottery organization.
This 265-page book tracks instant practices in Australasia, Canada, Europe and the United States. Previously known as La Fleur’s Best Instant Games of the Decade, the book has been renamed La Fleur’s Compendium of Best Instant Games. TLF Publications, Inc. released the new book in late August 2012. The book includes a CD with the Excel database for all the tables published in the publication. The book costs $395 plus shipping and handling. It can be ordered online at www.lafleurs.com.
La Fleur’s Compendium of Best Instant Games covers the best instant game strategies from fiscal 1996 through fiscal 2012 for Australasian, Canadian, European and U.S. lotteries. It is the most comprehensive book on instant ticket marketing practices published in the world.
Among the instant marketing strategies studied are the number of instant games launched per year, the number of instant game launches by price point, the average prize payout by price point, the number of $1 and non-$1 instant games sold concurrently and the game introduction rate.
On an annual basis, TLF Publications, Inc. surveys each lottery organization in Australasia, Canada and the U.S. on its top three $1, non-$1 and $5 instant games. This fiscal survey provides lottery marketers with a changing snapshot of how the jurisdictions’ best three instant games performed in relation to each other. The success of a game is measured by its average weekly per capita sales for the first 12 weeks of the ticket’s launch. If provided, data on the ticket’s sales index is also listed. In addition, lotteries are also polled on their top non-holiday $2, $3, $4, $5, $10, $20 and $30 ticket as measured by average weekly per capita sales for the first 12 weeks of the ticket’s launch. This list specifically excludes holiday tickets since these products routinely are best sellers for most lotteries. Also, by examining the best seller by price point in each category, it is easier to see the relationship between the different price points. The section on European lottery organizations includes the top calendar gross instant game, the total calendar PC average weekly instant game and a comprehensive list of top gross instant games by price point.
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