Considerable research was poured into customers’ feedback, attitudes, behaviors, intentions and performance and the results were used to develop a more robust website tailored to the end-user. A renewed graphical layout and an original web interface are introduced aiming to provide players with an advanced, innovative and up-to-date offering. Special attention has been given to INTRALOT Italia registered customers, who will now enjoy a customized front page with all their preferences visible after login. Access to the website can be carried through any kind of device, including desktop and mobile, allowing easy navigation and offering players the opportunity to live an integrated mobile-user experience suitable for smartphones and tablets.
“We value our customers’ feedback and wanted to develop a website tailored to their preferences .The new ‘look and feel’ of our website and its numerous functionalities, soon to be enriched, underlines our commitment to constantly provide our customers with the most advanced gaming offerings. Both our already registered and future players will enjoy an improved user-interface, navigation easiness and great content management improvements”, stated Mr. Bruno Lener, Managing Director Online Business of INTRALOT Italia. Players can register to the new re- designed website www.intralot.it and safely participate at Italy’s most popular games.