Within this collaboration, NeoGames localized their games portfolio by rebranding the game titles and giving the games a look and feel of the lottery, in order to cater to market requirements. In addition to the extensive game offering, NeoGames will closely cooperate with the lottery’s Marketing department to jointly create growth programs for the interactive scratch category.
“We are honored to work with one of the most respectable and successful lotteries in Europe. We strongly believe that the games selected by the lottery, with the assistance and recommendation of NeoGames, and the joint marketing efforts will contribute to additional growth in the scratch card segment of Santa Casa da Misericórdia de Lisboa. Localizing the games and adjusting the different game parameters to suit the requirements of the lottery is a key factor in their success and this was enabled by the flexibility and openness of our games platform”, said Mr. Ilan Rosen, the CEO of NeoGames.
"Our fastest growing product segment is our scratch cards" said Mr. Fernando Paes Afonso, CEO and Vice-President of SCML,", and therefore we are excited about adding them to our online offering. We are certain that the joint efforts of NeoGames portfolio and expertise in online scratch cards, together with our marketing team that brings the local insight, will make this a success".