Pollard Banknote has supplied instant tickets to Mifal Hapayis since 2002, with this new contract representing Pollard Banknote’s third consecutive exclusive contract. During this period, Mifal Hapayis’ annual instant ticket sales increased from 800 million Israeli New Shekels (ILS) to 1.327 billion ILS in 2012.
“Pollard Banknote is excited for this opportunity to continue developing our 10‐year relationship with Mifal Hapayis,” said Doug Pollard, Co‐Chief Executive Officer. “Mifal Hapayis appreciates our dedication to understanding their market and our ability to adapt to their changing needs. Wewill use our insight, knowledge, and experience to continue bringing new product concepts to Israel’s players.”
“Over the last decade, we have built a true partnership with Pollard Banknote based on collaboration and trust,” commented Avi Levy, Mifal Hapayis’ Instant Tickets Marketing Director. “Pollard Banknote’s unfailing attention to customer service is complemented with quality products and a high level of commitment to integrity and security. They have brought innovative products to the Israeli marketplace, such as their eye‐catching Scratch FX®, which has proven perfect for our higher‐priced tickets. We look forward to working with the Pollard Banknote team to continue our trend of annual sales growth.”
Mifal Hapayis was started in 1951 as a revenue source for healthcare initiatives. Today, with a primary focus on generating funds for education in Israel, the Lottery supports other good causes including culture, welfare, the environment, and the arts. In total, Mifal Hapayis has raised over 23 billion ILS to support Israeli good causes.