The original ticket—District of Columbia Black—launched in May 2010, and was the D.C. Lottery’s first-ever instant scratcher with a $1,000,000 top prize. This potentially life-changing prize amount and the ticket’s exclusive appeal excited audiences, became the agency’s most successful ticket ever, and sold out in just nine months of circulation—a record-setting achievement for the agency.
D.C. Black II makes its return bigger and better. This time, with even more cash prizes available, $7.5 million in total—including two top prizes of $1,000,000.
“We’re responding to player demand by bringing back D.C. Black. People love this ticket—the potential wins, the look, and feel of it. The game resonates with players,” states Buddy Roogow, executive director of the D.C. Lottery.
And, that boom is no accident. From Black Friday to the ‘little black dress,’ the color communicates ‘premium’ in product according to marketing insiders, and kismet for the D.C. Lottery. Ticket sales have increased weekly since its availability. Currently, revenue for District of Columbia Black II accounts for more than 50% of total sales for the lottery’s $20 ticket line.