LAS VEGAS, 5 February 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it will bring its market-leading content online through an agreement with OpenBet, one of the world’s leading providers of interactive gaming and betting solutions.
Utilizing OpenBet's casino and centralized account, Bally Technologies will extend the reach of its top- performing land-based content to the growing online audience. OpenBet Casino will offer existing customers the ability to select and seamlessly integrate online casino content from various content providers, now including Bally.
OpenBet’s device-agnostic platform will allow Bally's content to be available through operators on PCs, tablets, and mobile devices, enabling the world’s largest gaming content providers to expand their international online strategy across the globe in a safe, scalable, and reliable manner.
"Our vision has always been to create a platform that is truly open and gives content providers a seamless mechanism to make their products available to a wide range of the world’s largest operators,” said OpenBet Chief Executive Officer David Loveday. “The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering. We welcome Bally Technologies as a perfect new partner, further exemplifying the diversity of OpenBet Casino."
Bally Technologies’ Vice President of Business Development John Connelly said: "We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their hugely successful land-based offering in the online environment. Utilizing OpenBet's platform, we are now able to extend the reach of our products and make them available to a truly global online audience.”