MDI Extends Agreement with Hasbro, Inc. for MONOPOLY and 14 Other Hasbro Brands
Wednesday, February 27, 2013 at 01:33PM ALPHARETTA, GA – February 26, 2013 – MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (Nasdaq: SGMS), announced today that it has signed a multi-year extension to its agreement with Hasbro, Inc. (Nasdaq: HAS). The new agreement extends MDI’s exclusive global rights to offer lotteries instant, terminal-generated and digital games featuring Hasbro brands. This includes the MONOPOLY brand, one of the most popular brands for licensed games in the lottery industry, as well as SCRABBLE, BATTLESHIP, CONNECT 4, TWISTER, YAHTZEE, CLUE, BOGGLE, THE GAME OF LIFE, OPERATION, BARREL OF MONKEYS, TRIVIAL PURSUIT, MOUSE TRAP, RISK and CRANIUM.
“Hasbro is pleased to continue our relationship with MDI in delivering our brands to the lottery industry,” said Mark Blecher, SVP of Digital Media & Marketing at Hasbro. “MDI has been a valued and trusted licensee, and has consistently presented our properties in ways that maintain the integrity of our brands, perform well for the lotteries and provide enjoyable experiences for players.”
“The Hasbro brands are undoubtedly some of the greatest among licensed games in the lottery space,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “As lotteries become more immersed in the digital age and search for quality web-based content to engage players online, having the familiarity and popularity of the Hasbro brands at their disposal for online executions should prove vitally important. Our relationship with Hasbro is significant not only to us but to the industry as a whole, and we’re tremendously gratified to continue it.”