Pollard Banknote Announces Michigan Lottery’s Latest Cashword Success
Tuesday, February 26, 2013 at 09:44AM WINNIPEG, Manitoba, February 25, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce the successful launch of the Michigan Lottery’s new $5 Cashword game, Triple Green Cashword. In the first ten weeks since its launch, Triple Green Cashword has proven to be the Lottery’s best-selling $5 Crossword game since 2004, having sold 76% better than the average Crossword game. The $5 Cashword price point complements the Michigan Lottery’s $3 Cashword ticket, which was heralded as the “Best New Instant Ticket of the Year” at the 2012 World Lottery Summit, hosted by the North American Association of State and Provincial Lotteries.
Building upon the success of $3 Cashword, Triple Green Cashword comes with an updated online app that introduces a new form of game play—Cashword Multiplier. Players who purchase the $3 Cashword ticket can continue playing the app in its initial form. However, purchasing the $5 ticket enables the bonus multiplier feature, which provides players with an opportunity to increase their winnings—via points or vouchers—by up to 50 times.
“Pollard Banknote is thrilled with the latest achievements of the Michigan Lottery’s Cashword program,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “The recent success of the Michigan Lottery’s Cashword app, combined with our relationship with the Lottery, has not only allowed us to expand the mobile app, but also the Cashword category overall. Ultimately, this equates to great returns for the State of Michigan.”
“We are excited to build upon the momentum of our Cashword success,” said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “We truly believe we have something special here. The team at Pollard Banknote is just as excited as we are and there’s no telling where this can go.”
Pollard Banknote and predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. The Michigan Lottery reported annual sales of $2.4 billion in fiscal 2012, and generated over $770 million in net revenue for the state’s School Aid Fund. Established in 1972, the mission of the Michigan Lottery is to support State education programs with the highest integrity. It accomplishes this by providing highly entertaining products through a dynamic public business enterprise built upon honesty, customer satisfaction, and teamwork.