Driven by the Popularity of Home Improvement, Alchemy3 Introduces Kenmore® and Craftsman® Branded Games to the Lottery Category
Atlanta, Ga.— Aug. 31, 2012—Alchemy3 and Sears announced a program today to create a series of “home improvement” centric games incorporating the popular Kenmore and Craftsman brands. With the continued struggles in the economy, the remodeling industry has been a bright spot, as consumers look to make upgrades to their current homes, rather than purchasing a new residence.
“Through research, we know that home remodeling activity increased by 22 percent in May from a year ago, marking the 19th-straight month of gains and rising to the highest level since the home improvement industry began tracking the data in 2004*,” said Jeffrey Schweig, Alchemy3’s chief marketing officer. “The data demonstrates that homeowners are most definitely investing in their property, even as home market values and prices continue to be a challenge,” Schweig added.
Jai Holtz, vice president, financial services, Sears Holdings said, “These are brands Americans know and trust -- the Craftsman brand is America’s most trusted tool brand, and Kenmore, America’s #1 appliance brand, continues to raise the bar with industry-leading products across small and large appliance categories. Consumers will be excited to win Sears gift cards to purchase Kenmore and Craftsman goods.”