Atlanta, Georgia—September 5, 2012 –Alchemy3 (A3) announced today it has formed a partnership with Norwegian Cruise Line whereby state lotteries will now be able to now offer consumers luxury cruise prizes aboard the line’s two new ships. A3 is the leader in lottery cruise related games, having designed and executed “Cruise for Cash” Instant Games for most North American state Lotteries. Norwegian is best known for being an innovator in the cruise industry, most notably with its signature Freestyle Cruising®.
Over the next two years, Norwegian will be introducing two, brand new state-of-the-art ships, Norwegian Breakaway, in April 2013, and Norwegian Getaway, in early 2014. Norwegian is planning major marketing and public relations campaigns in support of these two exciting ship launches, which will raise brand awareness and generate excitement for these innovative new vessels. Alchemy3 will introduce the Norwegian branded lottery tickets during the same promotional period.
“Lottery marketers have been pleased with our luxury cruise programs. They are proven to deliver players and sales to lotteries,” said David Schorr, A3’s chief executive officer. “We believe that by offering cruises on Norwegian Breakaway and Norwegian Getaway as prizes, the demand for these lottery tickets will be strong.”
“We are always looking for new and exciting ways to generate excitement and awareness of our brand and in particular, our new ships,” said Camille Olivere, Senior Vice President of Sales, Americas at Norwegian Cruise Line. “By partnering with Alchemy, millions of lottery players across the country will have the opportunity to win a cruise on board one of our new ships. “
“We look forward to meeting with our lottery partners to share details of the new ships and the significant media activity that will be focused on Norwegian in 2013 and 2014,” Schorr concluded.