Atlanta, Ga.— September 14, 2012— Founding partner of Alchemy3, David Schorr, died Thursday evening in a plane crash near his hometown of Cumming, Georgia. He and a friend were flying in a two-person RV-7 single engine plane that crashed in a residential neighborhood near Lake Lanier. No other people were hurt as a result of the crash, but both passengers died before paramedics could assist.
Most recently the CEO of Alchemy3, David Schorr had a successful career in the gaming industry. Prior to Alchemy3, David managed International Sales for MDI Entertainment, a Scientific Games company. There he developed a name for himself in the lottery industry. His experience in gaming began through the Thoroughbred Racing industry working for both LVDC and Scientific Games Racing. His passion for gaming extends beyond his career as he spent a good part of his youth in Las Vegas, NV.
The lottery industry lost a charismatic personality and a good friend. David Schorr, CEO of Alchemy3, enjoyed a very exciting life as a father, a friend and a businessman.
Whenever David set out to do anything he did it with intensity and a great deal of confidence. As the Chief Executive Officer of Alchemy3, he presented ideas with an unmatched level of enthusiasm.
“It was very difficult to keep up with him sometimes, but if you tried, you would usually end up laughing and recharged after. I miss his energy. I miss my friend.” Said Paul Guziel, COO of Alchemy3.
Out of the office he pushed himself to exceed any challenge he could face, be it cycling, running, golfing or just working around the house. David was also a philanthropist, regularly offering his time and efforts to local and national charities. Prior to the accident, David was training to do a long-distance cycle ride to benefit Multiple Sclerosis.
"It is with profound sorrow that we announce the passing of David Schorr. He was a true entrepreneur and an innovator in the industry, and I will certainly miss my dear friend," said Jeffrey Schweig, CMO of Alchemy3.
David leaves behind his wife Bridgette, two daughters, Aliza and Caitlyn and a Son Ethan. He was the son of Steven and Holly Schorr and brother to Darren Schorr. Funeral arrangements have not yet been determined but will be posted on www.alchemy3.com..