Monday
Jul232012
MDI Congratulates Todd Newton for 2012 Emmy Award
Monday, July 23, 2012 at 09:54AM ALPHARETTA, GA – July 17, 2012 – MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (Nasdaq:SGMS), congratulated its linked game host Todd Newton for his recent win at the 2012 Daytime Emmy Awards. Newton won “Outstanding Game Show Host” for his work on “Family Game Night™” on The Hub television network. His fellow nominees in the category included Ben Bailey, host of “Cash Cab,” Meredith Vieira, host of “Who Wants To Be A Millionaire” and Wayne Brady, host of “Let’s Make a Deal™.”
“Todd beat out some very tough competition in his category, and we’re extremely happy for him,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “He’s an enormously talented and personable host, and his enthusiasm on the job makes every show he does fun for the contestants and the viewers. This is a well deserved win for him.”
Newton has been a television host for various entertainment and game shows since the early 1990s, and was host of the show “Powerball Instant Millionaire” in 2002. Since then, he has emceed several MDI-sponsored industry events, and he currently hosts “The Price Is Right Live™” stage show in Las Vegas. MDI offers a linked game featuring The Price Is Right® brand, and lotteries participating in this linked game send their 2nd Chance winners on trips to Las Vegas for chances to play the stage show game.
Newton also is the stage show host for MDI’s newest linked game, “$1 Million Las Vegas Game Show Experience,” featuring six popular game show brands. Participating lotteries will send 2nd Chance winners to Las Vegas to play stage games adapted from the game shows, and each trip winner will have a chance to win up to $1 million. In addition to hiring Newton to host the stage show, MDI secured the Emmy award winner to star in the television and radio commercials advertising the game. These commercials, as well as other marketing materials, are available to lotteries selling the game.
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