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Monday, June 11, 2012 at 11:04AM
June 11, 2012 (Malta) – NeoGames, the global leaders of interactive scratch cards and instant win games was granted an operator’s license in Denmark by Spillemyndigheden (the Danish gambling Authority).
NeoGames brings to the Danish market a refreshed approach with its unique expertise and focus on the Soft Gaming players.
Powered by its vast portfolio of Instant Win games and coupled with targeted operational and marketing services, NeoGames has already signed deals with a number of skilled and experienced Marketing and Media companies to launch websites targeting the Instant Win and soft casino market in Denmark.
“We have high hopes and are thrilled to enter the newly regulated market in Denmark,” said NeoGames Managing Director Shay Bar-Joseph. “As we have learned in other regulated markets, such as Italy and Belgium, there is a true market need for an offering that does not necessarily focus on hardcore Casino, but rather combines a softer and more mass market approach. The fact that we already have a few customers that will launch their sites immediately is yet another demonstration of our strategy"
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