April 2, 2012 (Malta) – NeoGames, the global leaders of interactive scratch cards and lottery games, has partnered with The Bold and the Beautiful to create the first ever instant win game based on characters from the multiple Emmy® award winning show.
Shortly after the show’s 25th anniversary, The Bold and the Beautiful game features images of the show’s main cast and gives players the chance to win up to $200,000 by simply matching two identical images. As part of the game’s launch campaign, one lucky player will also be flown to Los Angeles to visit the set where they will be given the rare opportunity to watch taping and see some of the B&B cast.
“If we were going to create a game for fans of the most watched soap in the world, it made sense to team up with NeoGames, the pioneer and leader of the instant win gaming market,” said Anthony Ferrari, Vice President of International Operations at BBL Distribution, Inc., of the decision to collaborate with NeoGames.
According to NeoGames Managing Director Shay Bar-Joseph, the chance to work with the world’s most watched soap opera is part of NeoGames’ strategy to bring players new, exciting and innovative products.
“When the opportunity to work with an esteemed name such as The Bold and the Beautiful arose, we saw it as a great chance to bring a recognizable face associated with a great game to our players. But this is just the beginning,” said Bar-Joseph. “Plans are under way to associate ourselves with some major worldwide brands in order to bring our players a whole new experience in online instant win games.”