MDI: MDI Offers MOTOR TREND® “Truck of the Year” for Instant Games
Wednesday, March 28, 2012 at 03:01PM
ALPHARETTA, GA – March 27, 2012 – MOTOR TREND recently named the Ford F-150 its “Truck of the Year” for 2012, a significant endorsement for the truck that can be capitalized on by lotteries. The Ford F-150 and the MOTOR TREND name, marks and famous Golden Calipers trophy are licensed for instant tickets by MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (NASDAQ: SGMS). Lotteries can take advantage of the media spotlight surrounding the truck and the award by featuring both on one instant game.
“MOTOR TREND’s ‘Truck of the Year’ award is one of the most coveted and publicized honors in the automotive industry, and with the Ford F-150 winning it for 2012, it’s a great time to run a game,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. ”The Ford F-150 was already high on many people’s wish lists, and now with this recognition from Motor Trend, the prospect of winning one seems even more attractive.”
The Ford F-150 is one of many Ford vehicles licensed by MDI for lottery use. Nearly all Ford products, including Lincoln models, are available via MDI for instant games and prizes throughout the United States, its territories and Canada.