MDI Acquires Licensing Rights for Upcoming Epic Action-Adventure “Battleship”
Friday, March 2, 2012 at 12:16PM Alpharetta, GA – February 14, 2012 – MDI Entertainment, LLC, a subsidiary of Scientific Games (NASDAQ: SGMS), and Hasbro® announced today that they have executed an amendment to their licensing agreement. They will now offer lotteries the opportunity to sell instant games featuring assets from Universal Pictures’ upcoming epic action-adventure “Battleship,” inspired by the classic naval combat game. Now, in addition to having access to imagery from Hasbro’s BATTLESHIP game, lotteries throughout the world will be able to use logos and artwork related to the “Battleship” film on game tickets and promotional materials.
“This is a unique addition to the portfolio of Hasbro properties we already offer,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Lotteries have been selling successful BATTLESHIP-themed instant games for many years and now as the ‘Battleship’ movie pushes the brand to the forefront of mainstream media and pop culture, it’s the perfect time to do a game.”
The film launches throughout most of the world in April. It will arrive in theaters in the United States on May 18, 2012.