GTECH Corporation Executes Exclusive License and Representation Agreement with Caesars Entertainment Operating Company for Rights to Licensed Content `
Friday, December 21, 2012 at 10:24AM PROVIDENCE, RHODE ISLAND (USA) – (December 20, 2012) – GTECH Corporation announced that it has signed an exclusive, multi-year License and Representation Agreement with Caesars Entertainment Operating Company Inc. (“CEOC”). In 2008, GTECH executed a four-year License and Representation Agreement to exclusively offer the World Series Of Poker®, Caesars® and Harrah’s® brands to the lottery industry for use with certain lottery games. GTECH has now finalized a new four-year agreement granting GTECH continuing exclusive rights to offer the Caesars and Harrah’s brands to the lottery industry for use with certain lottery games and adding the Flamingo®, Paris Las Vegas®, Rio®, and Horseshoe® brands to the rights licensed. The rights to the World Series of Poker brand have also been extended under a separate agreement. CEOC is a subsidiary of Caesars Entertainment Corporation, the world’s largest gaming company.
Alan Eland, Senior Vice President & Chief Operating Officer of GTECH North America and President of GTECH Printing Corporation, stated, “GTECH is excited to be associated with the world’s most diversified gaming company. The brands that we’ve chosen to license are synonymous with world-class gaming and, as a result, they resonate extremely well in the lottery industry. Having access to this many casino properties around the world is a great advantage to our customers, and we look forward to developing exciting promotional programs to support instant-ticket sales.”
These brands will add a tremendous amount of value to instant tickets. Destination resorts present once-in-a-lifetime experiences that lotteries can offer as second chance promotions or instant win prizes. With casino operations in 14 states, Caesars offers lotteries the chance to deliver these experiential prizes both locally, or on a larger level with the properties in resort cities such as Las Vegas, Atlantic City, Lake Tahoe, and New Orleans. A portfolio of assets from these brands is available for lotteries to develop recognizable, iconic instant-ticket designs.