July August Edition
This edition of La Fleur’s Magazine features “Is Co-Branding The Hero We Need?!” as the cover feature. Almost all lotteries have some type of co-branding initiative taking place, such as licensed scratchers. But lotteries are also exploring either unusual or unique campaigns.
U.S. lotteries’ 1st quarter 2016 sales skyrocketed thanks to the $1.58 billion Powerball jackpot in January. Every lottery increased YOY draw sales. The “Euro Lottos: What’s Ahead?” feature explores the impact of the lotto mania on the multi-national lotto games sold in Europe where jackpot values are capped.
Finally, if you didn’t attend La Fleur’s DC symposium, there is a full writeup on presentations as well as new program segments such as Bake Off and a quasi-Shark Tank competition. The five winning lotteries of the 2016 Fleurry Ad awards are also reviewed (Loto-Quebec, Maryland, New Jersey, New York and South Carolina).
Table of Contents
An in-depth article on an online game that is driving massive sales, foot traffic through retailers and confusion among adults older than 45 years old. Read how it could change the industry mindset forever.
The gaming industry waits for Governor Cuomo to either sign or veto New York legislation which declares daily fantasy sports is not a game of chance. But what should Cuomo do, according to New York law?
D.C. Lottery launches novel all-7s instant ticket in August. FDJ sells a UEFA-branded scratcher in conjunction with major soccer tournament. Massachusetts Lottery launches new All or Nothing draw game. Connecticut Lottery’s new Keno game already exceeds sales projection. Former Kentucky Lottery Corp. President & CEO Arch Gleason is remembered for the great man he was and as a leader in the lottery industry.
La Fleur’s 2016 Global Lottery Forum was held June 28-30, 2016 at UBC Robson Square in Vancouver, British Columbia. It featured topics such as the global economy, changing consumer behavior, shifting retail traffic patterns as well as Canada’s new bloc lotto, lottery transformation and retail design.
IGT managed to super-size its scratcher sales for lotteries with its signature Super Ticket™, an innovation conceived by Walter Gaddy, Regional Sales Director, IGT.
Today’s instant games are different from the games of the past. They’re far more creative in size, ink colors, play area and special printing options—and they offer far more value to today’s consumer. Creative teams are designing more entertainment-rich games that take the lottery play experience further.
The Alchemy3-licensed Grills Gone Wild® property accentuates that feeling in a lottery product. That’s why two lotteries, the Montana Lottery and the Kansas Lottery, are using the property this summer in a variety of ways.
Linq3 Technologies announced a new integration with VeriFone which will significantly increase the potential for rapid growth of Play at the Pump for the lottery industry.
Pro-Lite, of Costa Mesa, California, is pleased to announce its first European contract and the conclusion of a successful jackpot sign pilot program with Sisal, a Milan-based operator having 45,000 retail outlets throughout Italy.
On July 19, 2016, IGT acquired Hudson Alley Software, a leading provider of lottery sales force automation (SFA) and lottery retailer engagement applications.
INTRALOT has signed an extension contract with Pacific Online Systems Corporation (POSC), a public listed company that runs the games of the Philippines Charity Sweepstakes Office (PCSO), until August 31, 2018.
On June 14, Scientific Games announced it would bring its world-leading Cooperative Services Program (CSP) for instant game management to the North Carolina Education Lottery (NCEL). The contract term is for eight years. It may be extended by NCEL for two additional years.
Friedrich Stickler, a long-standing member of the Board of Österreichische Lotterien GmbH and six years as President of the European Lotteries association, became a consultant for the NOVOMATIC Group on July 1.