This edition of La Fleur’s Magazine features “The $1.6 Billion Jackpot: The best or worst thing to happen in the lottery industry?” as the cover feature. This article includes expert industry interviews plus Google Trends research on keyword search (30-day and 4-year) plus La Fleur’s player poll. Texas Lottery Executive Director Gary Grief is interviewed on the impact of Powerball Pandemonium, which raised $1.3 billion for good causes nationwide during the jackpot runup.
La Fleur’s calendar 2015 and 4th quarter calendar 2015 versus 2014 statistical reports rank U.S. and Canadian lotteries by total, draw and instant sales. Traditional and non-traditional games are tracked, including U.S. Internet and eLottery sales.
Coverage of La Fleur’s 2015 Lottery Conclave & Interactive Summit in Orlando dishes up speaker sound bites plus panel reviews and more. The ALC, Illinois, Kansas and Minnesota lotteries sweep the Fleurry Best Event Awards.
The monkey will be causing mischief this Chinese New Year so take a peek at tickets sold in China . TV game shows are big hits for lotteries. Oregon Lottery creates compact dashboard to analyze scratch success with 76 slicer combos.
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There is no doubt that the type of publicity the lotteries generated with this $1.58 billion jackpot shook the very foundations of the industry. We skipped the hallowed first $1 billion jackpot and went straight for $1.58 billion. But could there be future collateral damage in regards to contributions?
The New York Lottery stages its Spin to Win second chance event for the IGT-licensed Wheel of Fortune (WOF) scratch off game in Los Angeles on January 23.
La Fleur’s 2015 Lottery Conclave & Interactive Summit was held Nov. 16-19, 2015 at the Loews Portofino Bay Hotel in Orlando, Florida. It featured topics such as jackpot management systems, experiential marketing, loyalty clubs, millennial marketing and brand management.
Alchemy3 (A3) and Washington’s Lottery have partnered to launch the “Honda Ultimate Garage Giveaway” $5 scratch ticket. The game will launch on January 20, 2016.
INTRALOT Group has signed a contract with Polla Chilena de Beneficencia S.A. for an integrated, best-of-breed technological solutions and services, as well as operational support services.
International Game Technology PLC announced that it has been appraised at Level 3 of the CMMI Institute’s Capability Maturity Model Integration for Development (CMMI®-DEV), version 1.3 for IGT’s Global Technology Lotteries Support organization.
Gaming Laboratories International (GLI®), the world’s leading gaming technical consulting and independent certification laboratory, announced the opening of its Global Lottery Instant (Scratch Card) Ticket Testing Laboratory in its Moncton location. This new initiative supports GLI’s expanding commitment to the province of New Brunswick by signing an agreement with Opportunities New Brunswick.
In 2016, consumers will have more options for gaming entertainment than ever before. It’s why Pat McHugh, Senior Vice President Lottery Systems, at Scientific Games is motivated more than ever to help his customers continue to drive sales and profits across their entire portfolio of products.
Scientific Games Corporation announced that the Maine State Lottery launched its new player rewards program, RewardMe Lottery Club, through the company’s Loyalty Plus solution.
After just 27 episodes, “MONOPOLY MILLIONAIRES’ CLUB,” the weekly, nationally-syndicated television game show produced by Scientific Games Productions, LLC under license from Hasbro, Inc. announced a fourth millionaire winner—North Carolina native Elizabeth Davolio—on the episode that aired the weekend of November 21-22.
A new retail design and new lottery technology is set to modernize the way lottery games are played in retail stores across Western Australia (WA).
Scientific Games launches a mobile real money gaming as enhancement of its relationship with BCLC. IGT introduces Wheel of Fortune for online real money gaming. NeoGames launches a new interactive Central Gaming System. Alchemy3 and Idaho Lottery partner for I LOVE LUCY™ themed $2 scratch game. Jessica Powell forms Mighty Forces full service marketing agency. Scientific Games wins 10-year extension for Arkansas Lottery instant management services contract. Michigan Lottery launches Pollard’s Power Bingo app. Camelot Global wins consultancy contract from Arkansas Lottery. EquiLottery launches a new corporate website. Schafer System awarded an one-year dispenser contract from Virginia Lottery.
New Hampshire Lottery introduces The Home Depot-scratch ticket licensed from Alchemy 3. Maryland Lottery kicks off Cash4Life sales in January. Two winners of the $1.58 billion Powerball jackpot have yet to claim their prize. Missouri Lottery launches $30 anniversary ticket. Cstore retailer Cumberland Farms releases lottery player survey. Correction: “Touch the Ticket. Palm the Cash.”
La Fleur’s Magazine interviews Texas Lottery Executive Director Gary Grief on the potential impact of the $1.58 billion Powerball jackpot and the impact on future Powerball sales.