March APril Edition
This edition of La Fleur’s Magazine features “The Club: An In-Depth Review on Ten U.S. Lottery Player Clubs” as the cover feature. Second chance contests are one of the most popular features. Lucky for Life and Cash4Life are sweeping the industry by storm. But the original multi-state ”For Life” lotto dates back to 1998.
There is a calendar 2015 guide to sales for two quasi-national “For Life” bloc games. Worldwide lottery sales dropped 3% to $276.1 billion in La Fleur’s calendar 2015 world lottery sales data report. (This is a must-read subscriber-only report on sales by game for over 180 lotteries worldwide plus total and per capita (PC) sales ranking by total, instant, lotto, numbers and VLT.)
World Scan features a guide to the Top 9 most intriguing draw games from Asia, Europe, North America and South America.
Table of Contents
When the Arkansas Scholarship Lottery kicked off sales in the Natural State on September 28, 2009, it also kicked off a revolution as the first U.S. lottery to launch with a players’ club offering premium merchandise for non-winning instant tickets. It was a bold move that firmly established the lottery as a digital native—although at this point there was no mobile phones with apps, just a state lottery website.
Lucky for Life and Cash4Life are sweeping the industry by storm. In the past year, Cash4Life has been started by four new lotteries—Pennsylvania, Virginia, Tennessee and Maryland. In 2015, Lucky for Life added 11 more lotteries to its bloc. In total, 26 U.S. lotteries sell a “For Life” lotto game, which is well over half the industry. With at least two more lotteries adding a “For Life” game in fiscal 2017, there is really no slowing down for this new category.
One of the most famous quotes for The Hunger Games—the epic film franchise that has packed movie theaters around the world—is “Happy Hunger Games! And may the odds be ever in your favor.”
Times are changing. Selling lottery isn’t what it used to be. In all other markets, retail has moved on. Consumers no longer fit in the “Purchasing Funnel;” that paradigm has changed. Marketing’s most important job is to touch the player just at the point where buying/playing decisions are made. It’s why Amazon.com, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy.
Tne Maine State Lottery, one of the first lotteries in the U.S., launched its first instant game in 1974 with a 50-cent scratch ticket. Flash forward 40 years to 2014 when the Maine Lottery, ranked in the Top 15 lotteries in the world for instant game per capita sales, moved to a Cooperative Services Program (CSP) with its primary instant game provider, Scientific Games. The reason? To help manage inventory for its 1,245 retailers and create additional revenue-generating opportunities for the General Fund.
The D.C. Lottery has achieved an overall ranking of #7 among 45 lotteries in the United States in a just released Best Practices study examining organizational operations and practices.
Conducted by industry experts at Delehanty Consulting, with collectively over 60 years of lottery experience, the study was ordered by the District’s Chief Financial Officer Jeffrey DeWitt in August 2015.
IGT Global Solutions Corporation, has signed a Gaming System and Related Services Agreement with the North Carolina Education Lottery (NCEL) to provide a new draw-based central system, new lottery terminals, as well as player self-service vending machines, a multifaceted communications network, and ongoing services.
AEG Live, one of the world’s leading concert producers and venue operators, and Alchemy3, a top gaming company holding exclusive licenses with the North American Lottery Industry, is partnering with the Texas Lottery to create the Texas Lottery Live! scratch ticket. Texas Lottery Live! launches today and is available for purchase at an estimated 17,000 retail locations across Texas. The partnership is the first of its kind for AEG Live, and the Texas Lottery is the first state lottery that AEG Live and Alchemy3 are collectively launching a game in.
Gaming Laboratories International (GLI®) proudly hosted its 16th annual North American Regulators Roundtable, welcoming over 200 regulators from 31 jurisdictions across North America and the Caribbean. This year’s theme, “Strategically Embracing Innovation,” was fitting, with discussions centered on topics like iGaming and fantasy sports.
Scientific Games Corporation announced in March that after a competitive procurement process Danske Spil A/S in Denmark has awarded the company two major contracts with their lottery and gaming business.
NeoGames S.A.R.L., a leading provider of complete iLottery solutions to regulated national and state lotteries, has released a new suite of online KENO on-demand games, adding exciting new gaming experiences to the successful category of KENO games released last year.
Hudson Alley Software, Inc. has entered into a new seven-year contract with the Kentucky Lottery Corp. (KLC) to provide the lottery’s sales team with its OnePlace sales force automation solution. This new contract was the result of a competitive procurement process. OnePlace will replace the Hudson Alley OrderPad solution that the Kentucky Lottery has been using since 2005.
NeoPollard Interactive LLC announced Michigan Lottery launched its new interactive draw games portfolio in February. Players in Michigan now may purchase Lotto 47, Fantasy 5, Mega Millions and Powerball tickets over the internet using their desktop computers, tablets and smartphones.
IGT Global Solutions Corporation, has signed a four-year contract extension with the Michigan Lottery to continue providing lottery technology and services through January 19, 2021. The Michigan Lottery has been a valued IGT customer since 1988.
Novomatic Lottery Solutions (NLS) has been awarded a six-year contract by PROMOSPORT, acting on behalf of the Republic of Tunisia’s Ministry for Youth and Sport, to provide a turnkey solution for the management of sports betting and ongoing maintenance and support services.
INTRALOT Group and Trilantic Capital Partners Europe, the controlling shareholder of Gamenet S.p.A., announced they signed a Memorandum of Understanding (MoU) in March to merge the Italian activities of the INTRALOT Group into those of Gamenet, a leading VLT and AWP concessionaire and retailer in Italy and a betting and online operator.
Lottomatica, a subsidiary of International Game Technology PLC (IGT), has entered into a consortium to bid for the Italian Lotto tender. In addition to Lottomatica, consortium members include Italian Gaming Holding (IGH), a subsidiary of SAZKA Group a.s. and EMMA Capital LTD; Arianna 2001 S.p.A., an entity affiliated with the Federation of Italian Tobacconists; and Novomatic Italia S.p.A. The consortium members bring the strategic and operational expertise and financial resources to deliver an unparalleled solution to provide for the continued success of Lotto in Italy.
The Hoosier Lottery has been awarded the highest possible certification for excellence in responsible gaming by the World Lottery Association (WLA). Indiana is the second U.S. lottery jurisdiction to earn this distinction; California and other international lotteries also have attained this honor.
In April, Michigan Lottery will launch its new Hit scratcher family. It follows the success of the Hot scratcher family which accounted for 22% of total instant game sales at the 10-week mark of sales in fiscal 2016.
The Texas Lottery and Gas Monkey Garage™ have teamed up on a new $2 scratch ticket that offers more than $8.6 million in total prizes, five top prizes of $25,000, and a chance to win a 2016 Dodge Challenger SRT® Hellcat customized by Gas Monkey Garage™.
The Virginia Lottery has been dazzled by the results of its $10 Super Ticket, which features an 8x12 inch ticket. Each play area has a jewel theme: Emerald, diamond, ruby and sapphire. Prize payout is 72%. It is printed by IGT. The lottery promotes it as “super-sized fun, super-sized play action.”
$5 Chocolate scratcher. In addition to a delectable aroma of chocolate, the ticket offered a 2nd chance contest—called $60K Diamonds & Chocolate Cash Giveaway—where players could enter to win diamond jewelry.