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La Fleur's Magazine: March April 2015

This edition of La Fleur's Magazine features licensed scratchers, legislative scrutiny for eScratch and lottery director resignations.

 

A special report on the Chinese lottery industry shows Chinese instants are golden, draw game strong in China and spotlight on Taiwan. China Sports Lottery is now ranked #1 in world for gross sales.

 

Research comes in focus with two studies on player segmentation and leveraging players’ emotions. Lotteries are dealt a new hand with card-theme lottos.

 

La Fleur's 2014 World Sales Data Report features worldwide calendar 2014 sales by total and per capita sales, lotto/spiel sales, instant/pulltab sales, numbers and VLT. Global sales are flat at US $284.3 billion.

 

La Fleur’s Contractor Survey is the one-stop reference for instant and systems contract for U.S. and international lotteries.

 

GlobeLink features Lotto NZ’s digital program, U.K. National Lottery’s 20-year anniversary celebration, FDJ’s SAPHIR ticket and RG programs in Scandinavia.

 

 

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