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This edition of La Fleur's Magazine features a holiday roundup including a new holiday scratcher family, pets, interactive programs and more. NCPG signs 30+ lotteries for 2014 Holiday Lottery Campaign. MONOPOLY MILLIONAIRES' CLUB™ was launched in Times Square in NYC on October 20. Papa John’s teams up with North Carolina Education Lottery for branded scratch. Learn more about EZmatch as an add-on game where sales add up for lotteries.
La Fleur's 3rd quarter calendar 2014 versus 2013 statistical report ranks U.S. and Canadian lotteries by total, draw and instant sales. Get the new FY14 VLT statistics for North American lotteries.
GlobeLink features Advent Calendar tickets in Europe plus holiday programs in Australia and New Zealand.
Taxes Paid Scratcher Family
California Lottery is introducing its first-ever Taxes Paid Family of Scratchers games. The suite will include a $2, $5 and $10 ticket.
“We are excited about the upcoming launch of our Taxes Paid Family of Scratchers at the end of January,” said Richard Mahan, Deputy Director, Sales & Marketing, California Lottery. “We are expecting all three games to bring in between $100 million-$115 million in the first eight weeks of sales. Given the success of our previous family series games, the Taxes Paid tickets in other jurisdictions, the timing of the tax season, as well as the advertising campaign, we are looking for the Taxes Paid series to index at between 100 to 125.”
The top prize is $1 million with the $10 ticket, $250,000 for the $5 ticket and $25,000 for the $2 ticket.
“The key benefit of these games is that the top prizes for each game will be won in their entirety,” said Mahan. “We pay the taxes (25%), so the winners get the prize as advertised on each game.”
The Taxes Paid family of games will include a full advertising campaign complete with TV, radio and POS. “We are hoping the initial response in research testing, the launch timing near tax season and our typical high sales period will help drive sales for these games,” said Mahan.
The slogan for Taxes Paid is: “Win the Top Prize…We Pay the Taxes. It’s All Yours.”
California Lottery will follow up its Taxes Paid series with the launch of its first multiplier family of games in March.
In April, the lottery will launch another first for California. “This $5 game, Extra Play, will feature ‘Scratch my Back’ technology with an additional bonus game on the back of the traditional scratchers ticket,” said Mahan. “This ticket concept testing extremely well in research, and was seen as a unique and innovative product providing extra play value and more chances to win. This game features a $150,000 and 23 chances to win. This game will also be supported with a full advertising campaign including TV, radio and POS elements.”
Finally, to round out the fiscal year, California Lottery will launch its first ever $3 Loteria Scratchers game on May 20.
“This very familiar and traditionally iconic game among Hispanics was also tested in research and was well liked by other demos,” said Mahan. “The game includes a $30,000 top prize. We are working with MDI to create a unique Major League Soccer partnership supporting our California teams.”
Lucky Life Family
In January, the Oregon Lottery launched Lucky Life as its first family of instant games.
“For Life style games have been the best performing game families in the industry, regardless of the size of state and region,” said Art Kiuttu, Traditional Product Manager & Businesss Development, Oregon Lottery. “The astonishing thing about the for life games is that they have very strong appeal to the core playing audience, but are a great strategy to attract a light, lapsed and younger audience, because the prizes are very compelling.”
Kiuttu plans to follow up with a “X” multiplier family, then followed by a holiday suite of games. “Family of games initiatives have been a key sales driver for the product, for lotteries across the industry,” said Kiuttu. “To assure we get the best bang for the buck, we developed an on-counter four-game Family of Games (FOG) dispenser to augment our in-counter dispensers, increase our game facings and really showcase the family of games.”
The lottery initiated the FOG dispenser project in late fall beginning with its corporate accounts, then followed with its independent accounts.
“Our corporate accounts have really embraced the idea and more than 80% of our corporate accounts have participated, including grocery stores that sell Scratch-its through self-service and customer service,” said Kiuttu.
Currently, the lottery has 3,900 retailers but this includes on-premise retailers that offer video lottery terminals (VLTs).
“Our primary target was off-premise retailers and also deli style retailers that also sell Video Lottery products due to the configuration of their businesses and success selling traditional lottery products. Overall, we targeted approximately 1,800 retail locations and we hope to have approximately 1,400 retailers with FOG dispensers by the end of May,” he said.
The lottery studied best practices to maximize family suite sales. “First, the family must be unique and make sense at multiple price points,” said Kiuttu. “The key prizing and/or feature(s) of the games must be compelling to consumers (not just players). Game families also make good sense from a marketing perspective. For example, we can apply advertising that can drive sales for four games at a time providing a much stronger return on investment.”
In terms of sales, Kiuttu hopes Lucky Life games can achieve an average index score above 150. “In our analysis, we found that the $10 price point did not perform as well as other price points. This may be caused by the competition against a very strong $10 price point category anchored by million dollar top prize games at the same price point. Because we are rebuilding our $10 price point category and don’t offer million dollar top prizes, we believe our $10 game should perform better than the average,” said Kiuttu.
To support the Lucky Life family, the lottery has developed a full traditional and social media campaign. “Our message focuses on the compelling top prize of these games—’Win up to $10,000 a month for 10 years.’ The TV spot reinforces the selling message by poking fun of the Lucky Life celebration van that pulls up to the winner’s home to deliver the monthly check for $10,000,” he said.
Points & Rewards
The New Mexico Lottery will run a year-long promotion called “Points and Rewards.” Players can enter non-winning tickets from active $1, $2 and $3 Scratchers to win cash and merchandise.
The lottery will hold monthly drawings for one winner of $5,000 cash and 300 winners of points, which can be redeemed for electronics, small appliances and fashion accessories.
“Players have asked for more opportunities to win,” said David Barden, CEO of New Mexico Lottery. “A rewards program will give players more excitement and entertainment value when non-winning tickets still have a second-chance to land cash and merchandise prizes.”
The first drawing is scheduled for February 3. The lottery is also launching a mobile app that will scan ticket entries.
In related news, the New Mexico Lottery is offering a new family scratcher featuring low-tier prizes. The “HIT $500,” “HIT $100” and “HIT 50” games offer a combined total of 4,000 prizes ranging between $50 and $500, all of which can be paid in stores.
“Many players like games with prizes that can be paid at the grocery store or the gas station,” said Karla Wilkinson, Product Director, New Mexico Lottery. “The games have been selling so well that we’re expanding the concept into a family of games starting with the HIT trio.”
Wilkinson said these types of games have helped increase Scratcher sales in the first half of fiscal 2015. Scratcher sales since July total $41.7 million, up $4.8 million or 13%.
With multi-state games’ sales down due to the lack of large jackpots, many lotteries are launching special promotions.
“We are doing promotions for the first time to try and make up for the decline in Powerball sales and the suspension of the MONOPOLY MILLIONAIRES’ CLUB™ lottery game,” said Alice Garland, Executive Director, North Carolina Education Lottery. “We did a successful promotion with our new All or Nothing game in December and January, offering a free ticket to anyone who made a single $4 purchase. This helped cement support in sales for a game we just launched in September. We also plan a promotion with our new 1-OFF play style that starts Feb. 1 with our Pick 3 and Pick 4 games. In the March promotion, every 100th ticket sold in either our Pick 3 or Pick 4 game will produce a free ticket for the player who bought it. For Powerball and Mega Millions, we have launched a new jackpot awareness plan. The plan not only involves additional advertising, including more radio advertising, but also ensures that we have all our channels of communications employed to support jackpot awareness as jackpots grow.”
The Virginia Lottery offers many promotions during the fiscal year and they often are designed to require incremental purchases at retail. Frequently launched are “overarching” campaigns that drive traffic to retail.
“For example we are running several promotions with our current family of ‘Throw Back’ tickets, Throw Back to the 70’s ($2 Scratcher), Throw Back to the 80’s ($3 Scratcher) and Throw Back to the 90’s ($5 Scratcher). The campaign includes a Mega Power Throw Back promotion, which is a Buy $10 Mega Millions or Powerball for a chance to win $70K, $80K or $90K,” said Otto.
Washington’s Lottery will be using Bonus Play promotions. “We realize that there are challenges with the bloc games not having large jackpots,” said Randy Warick, Assistant Marketing Director, Washington’s Lottery. “Unfortunately at this time we started a conversion with our new gaming contract and this will not allow us to develop new programs while we go through this conversion. It will take place over the next 12 months. So we will look at what opportunities that we have already ran successfully and repeat them to help increase our sales. One of those ideas is a promotion that we call ‘Bonus Play.’ This promotion is a Buy X and Get Y type of promotion. We ask for an increased spend and in doing so the consumer will be entered in to a second opportunity to win cash.”
In Texas, the fiscal year ends August 31, which gives an extra two months for Powerball to generate a large jackpot. For fiscal 2015, Texas Lottery is up 4% or $43 million in scratch game sales through mid-January.
“We are pleased with those results,” said Gary Grief, Executive Director, Texas Lottery. “And we continue to do the same types of promotions we have done over the past several years at retail—‘Spin the Wheel,’ ‘Buy X, Get Y,’ etc. On the flip side, our overall draw sales, driven in large part by Powerball and Mega Millions, are down $60 million from last year. So, in total, we are down about $17 million or roughly 1%. We have some opportunities for a good jackpot right now and we have some great new scratch game ‘suite’ of games coming out, so that deficit is being reduced each week.”
KLC’s iLottery Program
In November, the board of directors for the Kentucky Lottery Corporation’s (KLC) approved GTECH S.p.A. as the apparent successful offeror to provide iLottery services and games in Kentucky. The action followed an extensive competitive bid process, and will allow contract negotiations to begin.
KLC hopes to have the iLottery platform ready to launch by later in calendar year 2015. “As a business, we have to continue to change and evolve to meet the demands of our players and to stay competitive in the entertainment marketplace,” said the Arch Gleason, President & CEO, KLC. “Many consumers today want to do business online, and we view this as a different channel to offer our games to new customers. It’s vital we stay up to date with our products, as students across the Commonwealth depend on us for scholarship and grant proceeds.”
“We really don’t see this as competition for our existing brick-and-mortar retailers,” said Gleason. “In states where Internet sales are currently underway, the amount of these new sales have been small, yet at the same time traditional brick-and-mortar retailers have seen their lottery business continue to grow. This has also been the experience for European and UK lotteries, which have been selling lottery products online for more than a decade. We expect this to be the same case in Kentucky, and are looking at ways that would potentially involve traditional retailers in the program.”
Gleason also said no decision has been made as to which lottery products will be available at launch. “Our product launch plans will be set through discussions with GTECH in the coming months,” said Gleason.
MMC Sales Suspended
Sales for MONOPOLY MILLIONAIRES’ CLUB™ (MMC) game were suspended nationwide after the December 26 draw.
“While the state lotteries are working on the future of the MMC game, production continues full steam ahead for the TV game show, which now premieres nationwide on March 28 and 29,” according to MUSL. “Hundreds of excited contestants from around the country came to Las Vegas in early January for their chance to win a million dollars, and hundreds more have been drawn to come in February.”
Originally conceived as a multi-tiered drawing-style game, MMC debuted October 19; 23 U.S. lotteries offered the game. But sales came in below industry projections, leading the Texas Lottery to suspend sales of the game in that state following the December 12 drawing. Lotteries participating in the game then made the decision to end sales in the game’s current format on December 26.
Rebecca Paul Hargrove, President and CEO of the Tennessee Education Lottery Corp. and Co-Chair of the MMC Steering Committee, said that lotteries can learn from the project.
“We look to provide our players with the new and innovative forms of entertainment so as to maximize our proceeds for the good causes we fund. Approached from the right perspective, you can learn something from each product out there,” said Hargrove. “That’s what comes with innovation: Every project gives you the chance to experience and grow. As with any other consumer good, our goal is always to provide a game that players want.”
“Like all good businesses, lotteries have to try new ideas,” added Iowa Lottery CEO Terry Rich. “We incorporated concepts into this game that have been popular elsewhere, but they just didn’t do as well here. We will continue to discuss the possible future of this game and certainly believe in the concept of spreading the winnings around to players.”
To minimize player frustration, lotteries used their social media outlets to explain the suspension of sales. “We focused on quickly and openly discussing the suspension of the game with our players,” said Alice Garland, Executive Director, North Carolina Education Lottery. “Using our website, our popular Lucke-Zone blog, and our growing social media channels, we communicated openly about what we knew about the game when we knew it. What started off with some anger and disappointment ended up with building goodwill as players saw us over and over again taking on the tough questions and answering them. This became evident by the positive feedback we got when we announced our plan to distribute North Carolina’s share of the leftover prize money in a special bonus second-chance drawing. All players who had entered a MMC ticket web code into our Lucke-Rewards program got an entry for each ticket they had entered.”
Taxes Paid Scratcher Family
Lucky Life Family
Points & Rewards
KLC’s iLottery Program
MMC Sales Suspended
OLG’s PlayOLG.ca Site
On January 8, the Ontario Lottery and Gaming Corporation (OLG) launched its Internet gaming site, PlayOLG.ca.
Following a successful preview by eligible members of OLG’s Winner’s Circle Rewards program, PlayOLG is now live and available to legal-aged Ontarians. Eligible players across the province can now register for an account, play games and fully experience PlayOLG.
With the launch of PlayOLG, Ontario joins British Columbia, Manitoba, Quebec and all of the Atlantic Provinces in offering online gaming.
Currently, approximately 500,000 Ontarians spend an estimated C$400 - $500 million annually on grey market sites that are not regulated in Ontario.
“We are excited to launch PlayOLG, an important milestone in the modernization of gaming in Ontario,” said John Wisternoff, OLG’s Vice President of iGaming. “For Ontarians who love the excitement of gaming, PlayOLG offers a safe and regulated alternative to grey market websites.”
PlayOLG features a wide range of interactive casino-style games including slots and table games such as Blackjack, Baccarat, Single-player Poker and Roulette, as well as the sale of LOTTO 6/49 and LOTTO MAX lottery tickets and ENCORE.
In addition to offering players the latest in Internet games and entertainment, PlayOLG provides a dedicated customer service team based in Ontario. With the launch of PlayOLG as a new line of business, OLG will provide more money to the Government of Ontario for hospitals, community infrastructure and other government priorities.
PlayOLG has embedded Responsible Gambling (RG) tools which draw on Canadian and global best practices after consulting broadly with a range of stakeholders, researchers and addiction specialists.
OLG’s RG program continues to receive international recognition. The World Lottery Association (WLA) recently awarded OLG the WLA Best Overall Responsible Gambling Program Award. This award recognizes excellence in Responsible Gambling among more than 140 member organizations from around the world.
“PlayOLG’s RG safeguards are comparable to putting seat belts and airbags in vehicles,” said Paul Pellizzari, Executive Director of Social Responsibility, OLG. “The RG features focus on prevention and mitigation and include player education on healthy playing habits and how to seek help and support for problem gamblers.”
Play OLG’s RG features include:
• No anonymous play
• Registration includes age and identity verifications
• Mandatory weekly deposit limits
• Casino loss limits
• Time limits for casino game play
• Lottery ticket purchase limits
• Customized RG messaging based on play levels
• Seven day cooling-off period before increasing limits
• Player self-assessments and risk profiles
• Breaks from play on PlayOLG (one day to three months)
• Full account history available to every player
• Tips for parents about password protection, how to use tools to restrict access to websites, and how to monitor their children’s Internet access and usage
PlayOLG is regulated by the Alcohol and Gaming Commission of Ontario (AGCO).
WCLC’s $30 Ticket
Western Canada Lottery Corp. (WCLC) introduced the first $30 scratcher ticket in time for the holidays.
“A scan of North America lotteries’ best practices indicated that there was a sales/profit opportunity associated with launching additional high price instant games,” said Don Coleman, Manager, Big Play Products, WCLC. “High price instant games compliment a lottery’s product base by offering a breadth of jackpot style prizing and better overall odds of winning. These tickets, which exemplify a premium appearance, are a perfect offering for the gift-giving holiday season. WCLC launched its $30 Cash Spectacular Instant game on November 24th to coincide with its holiday ticket offering and capitalize on increased retailer foot traffic.”
Total sales of C$4.3 million were recorded for the first six weeks. “In terms of sales dollars, the $30 ticket has indexed at 108 versus our most recent $20 National game,” said Coleman.
“Sales averaged C$715,000 for the first six weeks that encompassed the holiday season. After the holiday season, average weekly sales have stabilized at C$450,000 per week,” he added.
Sales of the $30 Cash Spectacular ticket were approximately 90% incremental. “Sales of WCLC’s C$20 Player’s Choice Mega Pack were not impacted—sales actually increased. However, sales of the $20 National game $200 Million Extraordinaire dropped approximately 10% over the period,” said Coleman.
Called Cash Spectacular, the ticket was promoted as “only available in the West!” It was supported by a soft launch with a marginal number of POS items distributed to retailers.
Twitter’s Case Study
Twitter featured Loterie Romande (LoRo) as a case study for its “10,000 à l’heure” instant ticket campaign.
To promote this ticket, LoRo organized a new type of treasure hunt—independent of the ticket itself—on Twitter from June 5-12, 2014. Merging the virtual world with the real one, it was a “first” for LoRo.
During the six days of the hunt, the explorers had to tweet the hashtag #10000alheure to get the clues so they could find where the prizes were located. The more tweets were sent, the more the clues revealed, enabling the participants to discover the mystery location.
To promote the initiative and raise its profile among Twitter users, LoRo set up its first Twitter account (@10000alh) and created a Twitter-powered treasure hunt. To drive conversation and curiosity around the campaign, @10000alh ran the hashtag #10000alheure as a promoted trend for two days. The treasure hunt campaign ran in June to promote the lottery’s “10,000 à l’heure” instant ticket.
For example, the promoted trend #10000alheure received a record number of views exceeding 1 million on its first day, while Twitter had forecast in the region of 300,000 going by Swiss market estimates. It had 850,000 views on the second day.
According to Twitter, “Promoted tweets appear within a user’s timeline or search results just like an ordinary Tweet regardless of device, whether it be desktop or mobile. Using proprietary algorithms and understanding of the interests of each user, we can deliver Promoted Tweets that are relevant to a particular user. Advertisers can target based on interest. Promoted tweets are pay-for-performance and priced through an auction.”
In excess of 2,000 mentions of the hashtag #10000alheure were noted and the click-through rate was 3.7%, which is again well above the national average.
“The campaign exceeded our expectations, both in terms of visibility and engagement,” said Jean-Luc Moner-Banet, CEO of the Loterie Romande. “It has enabled us to present the Loterie Romande in a positive and innovative light while also positioning ourselves in a hitherto unexploited segment, combining the virtual and commercial aspects in one package. The first seeds of our future communication strategy focusing on branded content have now been sown.”
In November, Stéphane Pallez assumed her position as President and CEO of la Française des Jeux (FDJ).
“I am very proud to join la Française des Jeux, a dynamic and popular company that contributes to the public interest,” said Pallez. “I intend to continue developing the responsible and sustainable model of la Française des Jeux in France and internationally. One of the major challenges of the company is bringing it closer to the people. This entails strengthening the points of sale as well as the digitalization that, combined with the strength of our physical network, will allow us to meet the expectations of today and future customers.”
Pallez began her career in 1984 at the Treasury Department, where she held various positions. In 2004 she joined France Télécom-Orange as Director of Finance. In July 2011 she became President and CEO of the Central Reinsurance Fund.
In 2014, FDJ’s sales grew 5.2% to €13 billion, thanks to the launch of the Euro Millions-My Million draw and the exceptional impact of the FIFA World Cup. As was the case in 2013, a high number of French people continued to place moderate sums: almost 27 million players bet €9.30 on average per week.
Jean-Luc Moner-Banet, CEO of Loterie Romande, was re-elected as the President of the World Lottery Association (WLA) at the association’s conference in Italy in November. First elected to the post in 2012, Moner-Banet will press ahead with his mission at the helm of the WLA for a second two-year term of office.
His wealth of experience in the realm of lotteries and his dynamic vision of the key challenges on the international stage, most especially in the arena of sports betting and the integrity of sports, persuaded the assembled members to appoint him to the WLA’s highest office for a second term of two years.
Loterie Romande is delighted with Moner-Banet’s re-election as, for the second time, Switzerland will hold one of the topmost positions of importance and influence on the global stage for lotteries and lottery companies.
In an era when private companies active on the internet, often operating illegally, are challenging the operating business model of officially authorized lotteries worldwide with their exclusively public-utility role, Switzerland has a duty to be actively involved in these matters and have a voice in the all-important debates on such fundamental issues related to operating lottery games and sports betting.
Mifal Hapayis, Israel’s national lottery, is the first lottery in the world to launch a Pop-Up Scratch-Off instant game, a Pollard Banknote innovation.
Hanukkah, named for the Jewish Festival of Lights, launched in early December at the 10 NIS price point. The ticket is printed on foil stock and features an image of a brightly lit menorah.
“This new concept has piqued players’ interest and retail sales have been impressive. This game’s four-week average sales are 11% higher than other 10 NIS games,” said Avi Levy, Instant Tickets Marketing Director, Mifal Hapaysis.
Pollard Banknote’s Pop-Up design adds an exciting new feature to a standard two-dimensional instant ticket. With its unique use of die-cutting and scoring processes, one simple fold transforms a conventional scratch ticket into a pop-up place card. Pollard has served as Mifal Hapaysis’ printer since 2002.
OLG’s PlayOLG.ca Site
WCLC’s $30 Ticket
Twitter’s Case Study
New FDJ CEO
Hanukkah Instant Ticket
On January 26, Scientific Games announced that the firm is relocating its global corporate headquarters and establishing its Gaming Division’s primary U.S. manufacturing operations at its existing facilities in Las Vegas, Nevada.
Effective immediately, Scientific Games’ global headquarters is located at: 6650 South El Camino Road, Las Vegas, NV 89118.
“Selecting Las Vegas as our global headquarters is a natural step in the corporate evolution of Scientific Games,” said Gavin Isaacs, President and Chief Executive Officer, Scientific Games. “Las Vegas is a diverse, cosmopolitan city in business friendly Nevada where we have strong roots and an extensive and growing employee base. This move will allow us to stay closely connected to our worldwide base of gaming, lottery and interactive customers.
“Equally important to our continued operating success is maintaining the continuity of our major operating divisions. To that end, the company’s Bally and Shuffle Master gaming development and support operations will continue to be based in Las Vegas, while our significant WMS game development, engineering and other gaming support operations, as well as our Interactive Division, will continue to be based at our Chicago Tech Campus. The operational headquarters of Scientific Games’ Lottery Division will remain in Alpharetta, Georgia,” said Isaacs.
New INTRALOT CEO
INTRALOT announced the retirement of Constantinos Antonopoulos from the position of the Group CEO, effective November 17, 2014, while he remains Vice-Chairman of the Board of Directors.
“I would like to thank Mr. Antonopoulos for his commitment to the INTRACOM and INTRALOT Groups vision over three decades and his contribution towards creating a pioneering technological group with international recognition,” commented Socrates Kokkalis, Group Chairman and INTRALOT Founder. “The decision of Mr. Antonopoulos was accepted while he remains a valuable personal advisor and Member of the Company Board. INTRALOT, thanks to its achievements to date, its international network, technological edge and solid establishment as one of the three sector leaders globally, possesses the strength and optimism to meet modern challenges and implement a new growth cycle.”
“After 22 years at the helm of INTRALOT since its founding I believe this is the time for a necessary management renewal,” said Antonopoulos. “My colleagues and I are thankful for the support of the Chairman of the Board and the shareholders in a most enjoyable journey towards the creation of a large multinational company deeply rooted in five continents. I will continue to support the Board and the management, towards the achievement of the company goals in the new era.”
Antonis Kerastaris, with a long and successful cooperation with the INTRACOM Group as CEO of Hellas Online, is appointed CEO of INTRALOT.
The Hazen Paper Company has just introduced a web-based Profitability Calculator that allows a lottery product manager to enter its game’s material (holographic or foil), ticket size, game value, payout percentage, and ticket quantity, and then it instantly shows you exactly much your lottery’s bottom line will grow. Just navigate to the following links to see it work:
Because foil and holography catch a consumer’s eyes, their use will consistently increase the sales of instant games. As a result of their heightened visibility, holographic games typically generate sales increases ranging from 15% to 30% when compared with plain board games.
“A quantitative test conducted by the Tennessee Education Lottery Corp. proved that when holography was isolated as the only key variable, sales of their holographic game exceeded those of the same game produced on plain board by 79% (source: www.holographyx.com/TN),” reported Bob Hazen, VP, Hazen Paper Company.
The Hazen Profitability Calculator has just made it easier for a lottery to see the
GTECH Corp. has been awarded a seven-year integrated services contract to provide a new central gaming system, a variety of lottery/self-service machines, multimedia displays, an upgraded telecommunications network and related ongoing services to the Missouri Lottery.
GTECH has been the major lottery technology and services provider to the Missouri Lottery since 1991. The new contract, which is scheduled to run for seven years beginning in the second half of 2015, is the result of a competitive procurement, and includes one three-year extension option, exercisable at the lottery’s discretion. GTECH expects to receive revenues of approximately $112 million over the seven-year term.
“Over the past 23 years, GTECH’s flexible technology solutions and marketing insights have supported the Missouri Lottery’s innovative approaches and multi-faceted portfolio,” said GTECH Americas President and CEO Jaymin B. Patel. “Through this agreement, our robust, forward-thinking solutions will help to ensure that the Lottery continues to grow and raise funds for good causes.”
Gaming Laboratories International (GLI®) has received a new contract from the Kansas Racing and Gaming Commission (KRGC) to serve as a certified testing laboratory for state-owned casino gaming in Kansas.
This new agreement extends and builds on the working relationship GLI has enjoyed with KRGC since the inception of state-owned casino gaming in Kansas. GLI’s highly efficient global compliance processes provide KRGC with access to the world’s most thorough, cost-effective product testing system, allowing for the fastest access to markets without compromising the quality of testing.
“The GLI team of highly qualified professionals is honored by the incredible trust the Kansas Racing and Gaming Commission has placed in GLI. Since 2006, we have worked closely with KRGC to assist in its mission of ensuring the integrity of gaming in Kansas,” said GLI President/CEO James Maida.
GLI has created a dedicated KRGC Compliance Team that is on call 24 hours daily to provide customer service relating to its work for KRGC.
GTECH Corp. and GTECH Servicios de México, S. de R.L. de C.V. have signed a six-year full-service contract to provide an integrated draw-based/instant-ticket system, a minimum of 11,000 draw-based lottery terminals, a communications network, as well as additional lottery products and ongoing services to Pronósticos para la Asistencia Pública, the draw game lottery operator in México.
The contract signing follows an international competitive procurement and is expected to commence in September 2015. GTECH expects to receive more than $130 million in revenues over the six-year period. Pronósticos could receive total sales of more than $4 billion over the six-year period.
“The continuation of this long-term partnership will help to modernize Pronósticos’ lottery program and launch the next phase of our growth for the benefit of the communities it serves,” said María Esther de Jesús Scherman Leaño, Director General, Pronósticos.
Solid market research allows growth opportunities to be appraised, alternatives vetted, risks minimized, and key strategic business questions addressed. The ultimate result is better decision making.
To help develop these skills, GTECH hosted the fifth Global Gaming Market Research Exchange, which offers customers from all over the world a unique opportunity to convene with their research counterparts and to learn from each other while building relationships for future collaborations.
The Exchange was held on Oct. 22-23 at GTECH Headquarters in Providence, Rhode Island.
This meeting is highly valued because there are no similar conferences or conventions in the industry that focus on lottery market research practices.
Gas Monkey Garage
One of GTECH’s newest licensed brands, Gas Monkey Garage, is expected to drive instant ticket sales. The Dallas-based auto restoration shop is owned and operated by car enthusiast and television personality, Richard Rawlings.
The shop is the feature location on the hit television show, Fast and Loud, a reality series that follows Richard and his crew as they buy, restore and sell American hot rods.
Richard and his staff have been made famous by the show which first aired in 2012 and is currently in its 5th season. Since 2012, the Gas Monkey brand has grown in popularity extending into a second garage and a 2,000-seat restaurant and entertainment facility, Gas Monkey Bar and Grill, located in the heart of Dallas.
Richard Rawlings made his lottery industry debut promoting the Gas Monkey Garage brand at GTECH’s hospitality suite during LaFleur’s 2014 Conclave in Austin this November.
His effusive personality made a big impression on lottery industry leaders entertaining everyone as he mingled on the dance floor and offered up photographs and autographs to all. Richard is known to be very involved with his brand and can often be found at the Gas Monkey Bar & Grill on a Friday night entertaining his fans and just being himself!
GTECH has developed an interactive and turnkey second chance promotion along with a portfolio of eye-catching ticket artwork that is sure to accelerate any lottery’s instant ticket sales.
New Board Members
Scientific Games Corporation announced the election of two new members to its Board of Directors.
Richard Haddrill, former CEO of Bally Technologies, Inc., was elected as Executive Vice Chairman of the Board on December 4, 2014, and Judge Gabrielle K. McDonald was elected as a Director on October 30, 2014.
New INTRALOT CEO
Gas Monkey Garage
New Board Members