Includes 2013 Fiscal and 2nd Quarter Sales, Best eInstant Games Report
This edition of La Fleur’s Magazine features news on David&Goliath hired to produce a national ad campaign for MONOPOLY™ Millionaires’ Club. All new is Designing eInstant Games: A Primer. Five U.S. lotteries sweep 2014 Fleurry Awards. California Lottery will test Pay at the Pump.
La Fleur’s 21st Annual Best Instant Games of the Year report profiles the top selling FY14 instants in North America and top selling cal14 instants in Europe. Massachusetts Lottery ranks #1 with World Class Millions. Also don’t miss the FY14 top licensing blockbusters report.
La Fleur’s 2014 Symposium Report focuses on brick and mortar and online channels with full coverage of speakers and topics.
LotteryBiz includes info on WyoLotto’s Aug. 24 launch, Texas Lottery’s Dream Home record-setting scratch ticket, late breaking FY14 sales reports and LTV’s Ad Minute: Colorado.
GlobeLink profiles new responsible gaming campaigns in France and Switzerland, UK National Lottery’s FY14 sales and multi-province bingo startup in Canada, plus more.
National Premium Game Is Approved
In April, the Multi-State Lottery Association (MUSL) announced that member lottery officials are moving forward with their plan to launch the highly-anticipated new national premium game later this year, with the plan to follow with a national TV game show in early 2015.
What’s The Best Performing Online Instant Game?
InComm & 7-Eleven Boost the Power of the Purse
Best Instant Games of the Year
MMC’s National Ad
2014 Symposium Fleurry Awards
Designing eInstant Games: A Primer
In North America, 2014 will be known (finally) as the Year of the eInstant. First the Minnesota Lottery launched eScratch sales in February 2014. Next up? Two additional U.S. lotteries—Georgia Lottery Corporation and Michigan Lottery—are preparing for eScratch launches in calendar 2014. Elsewhere in Canada, Loto-Québec is planning an eScratch rollout.
MMC’s National Ad
David & Goliath
Texas Dream Home
Ad Minute: Colorado
NCPG 2014 Awards
World Cup Fever
U.K. FY14 Sales
$15 Scratch Ticket
Greek IT Contract
New Jersey Contract
Greek VLT System
Copyright 2014, TLF Publications. All rights reserved.