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This edition of La Fleur's Magazine features licensed scratchers, legislative scrutiny for eScratch and lottery director resignations.
A special report on the Chinese lottery industry shows Chinese instants are golden, draw game strong in China and spotlight on Taiwan. China Sports Lottery is now ranked #1 in world for gross sales.
Research comes in focus with two studies on player segmentation and leveraging players’ emotions. Lotteries are dealt a new hand with card-theme lottos.
La Fleur's 2014 World Sales Data Report features worldwide calendar 2014 sales by total and per capita sales, lotto/spiel sales, instant/pulltab sales, numbers and VLT. Global sales are flat at US $284.3 billion.
La Fleur’s Contractor Survey is the one-stop reference for instant and systems contract for U.S. and international lotteries.
GlobeLink features Lotto NZ’s digital program, U.K. National Lottery’s 20-year anniversary celebration, FDJ’s SAPHIR ticket and RG programs in Scandinavia.
“Spy Museum” Ticket
The D.C. Lottery has “cracked the code” to developing a licensed scratch ticket with the International Spy Museum (ISM) located in Washington, DC.
The lottery was put in touch with the ISM through its ad agency, MDB Communications; the ISM is also a MDB client.
“MDB saw the potential for a strategic partnership between the two brands in which we both could reach new key demographics within the market and expand our player base,” said John Gorman, Strategic Development Specialist, D.C. Lottery.
The first meeting took place in September 2014 at MDB’s offices. Each party had unique concerns. “At this meeting we all talked through what form exactly this partnership might take, what product or promotion would be involved, what our key concerns were, and how could we both leverage our customer databases for each other’s advantage,” said Gorman. “From their end, the ISM had some concerns about partnering up with a lottery. When I showed them examples of previous brands we have done licensed products with (Cadillac, Betty Boop, Washington Capitals, etc.) they were very impressed and that helped to allay any concerns they may have had.”
Gorman then detailed the lottery’s multiple concerns. “We decided upon a co-branded espionage-themed $10 scratch ticket that would feature a second chance contest. From my end, as a product developer, I explained that my concern was that there has been very few espionage-themed scratch tickets launched in the lottery industry that I was aware of, and therefore there was no precedent from which I could gauge the likelihood of success,” said Gorman. “I explained that from the lottery’s point of view, an espionage-themed license product was not exactly a slam dunk for us, in the way that we know Betty Boop always over-indexes every time we launch it.”
There was also the big question of the demographic appeal. “I was also a little concerned that the whole espionage, cold war spy theme may be a little too male oriented, thus risking the potential of alienating our female scratcher audience, who comprises about 50% of all scratcher players,” said Gorman. “But the ISM informed us that half of their visitors are women, and in fact, according to their market research, women are the key decision makers when it comes to organizing a trip to the ISM for the family.”
In fact, a recent article in the Washington Post confirmed an ISM visit by actress Piper Perabo (who appears in spy drama “Covert Affairs”).
Finally, another determinant of success for the ticket was whether it would have pick-up appeal. “We reviewed about five different art concepts developed by both Scientific Games and MDB Communications and after a careful review collectively decided upon a final art concept to go with,” said Gorman.
After the ticket art was finalized, the lottery worked with the ISM to design the second chance contest prizing schedule. The $10 CodeBreaker ticket will feature a total of $100,000 in cash prizes via the second chance contest as well as lots of spy related experiential opportunities, such as VIP Spy Museum memberships, Dinner with a Spy, Spy for a Day and Private Spy City Tour.
“We will also have the opportunity to throw a party for 150 VIP lottery players at the ISM after hours where we will have the museum all to ourselves and the attendees will have the opportunity to interact with the museum’s exhibits,” said Gorman. “We believe that through this ticket and the second chance prizing opportunities the D.C. Lottery will have a product that will be very appealing to anyone and everyone interested in the whole world of espionage and intrigue.”
“In terms of the license fee we settled at $36,000 (1.2%), which is less than the normal 2% we would pay one of the big vendors for a licensed product,” added Gorman. “In exchange for that fee we are getting back value from the ISM that significantly exceeds that amount. In addition to the experiential opportunities, we are also getting 150 merchandise items (camcorder pens, rearview glasses and deny everything caps). We will use these merchandise items as prizes for a social media contest.”
Gorman said the licensing agreement was drawn up directly between the D.C. Lottery and the ISM and had to be signed off on by D.C.’s Office of Contracts and Procurement. “The printer, Scientific Games, also required a ‘Manufacturer’s Agreement’ to be signed off on by the ISM, Scientific Games and Procurement. This agreement grants the manufacturer, Scientific Games, the right to print the licensor’s (ISM) ticket,” said Gorman.
The CodeBreaker ticket goes on sale on April 1. The marketing program will include TV, radio, print, digital, OOH, social media, events, e-blasts and web and a Code Breaker scavenger hunt.
“We will also be using one of the three annual ‘station domination’ opportunities we have at our flagship retail location, Union Station, to support the launch of this ticket. In addition to all of the signage that this will allow us to have at Union Station, we will also have a major event there as well, either on April 15 or April 29,” said Gorman.
The New Hampshire Lottery will launch its next fun scratch ticket, Shark, on June 29, right before the July 4 holidays.
The inspiration for the ticket came from New Hampshire Lottery Sales Representative Jim Downey, who asked about doing this ticket after he pulled all the social media stats for Shark Week programming on the Discovery Channel, such as 210 tweets per minute upon debut of the show and all top hashtags are “shark” related.
“The run of 900,000 tickets will sell out by the time Shark Week airs in mid-August,” said Kelley-Jaye Rosberg, Games Manager, New Hampshire Lottery. “Our idea is to catch the popularity at the end of the game as we all know new games sell so well when they hit the shelves. Like our $1 I Heart Bacon and $1 Mustache Cash scratch games, we are thinking this game will also skew to a bit younger demographic.”
The demographic for Shark Week skews 18 to 49 year olds.
Lottery officials are confident the Shark ticket will index at well over 100. “We are taking full advantage of the timing for when the game goes on sale, the true summer months here in New England of July and August. With the movie “Jaws” filmed in Martha’s Vineyard that will further resonate with our players. When you work with those trends that are socially acceptable, that follow pop culture (look at Katie Perry and post Super Bowl dancing left shark phenomenon), you are already riding the dorsal fins of success,” quipped Rosberg.
Spice It Up! Ticket
The Louisiana Lottery Corp. cooked up a deal with Tony Chachere’s, a Louisiana-based food company that markets spicy hot seasonings.
The co-branded $2 Spice It Up! scratch ticket prominently features the iconic green can of Tony Chachere’s Famous Creole Seasoning on the scratch-off play area.
“Louisianans LOVE to cook. Cooking in Louisiana is a social event that equates to fun, which is completely in line with the Lottery’s own branding. In addition, Tony Chachere’s is well known and respected across the state,” emphasized Quinn Dossett, VP, Marketing, Louisiana Lottery. “We knew the brand would resonate with new and current players alike who feel a kinship to what’s ‘great’ about Louisiana.”
In its first two weeks, Spice It Up! indexed at 142. “The $2 game is doing so well that we ordered an additional 480,000 tickets to supplement the 960,000 printed for launch,” said Dossett.
The Louisiana Lottery has negotiated multiple strategic alliances with other Louisiana-based companies.
“It’s only natural that as a state organization whose proceeds benefit public education, we partner with and promote other Louisiana businesses,” said Dossett.
Its longest running partnership is with the New Orleans Saints (NFL football team). The lottery has sold the $5 New Orleans Saints scratcher every year between 2009 and 2014.
Its highest indexed “partner” ticket is with Troy and Jacob Landry from History Channel’s Swamp People. The $2 Choot ‘Em ticket achieved the highest index (279). Launched in July 2011, the ticket had to be reordered nine days after the game went on sale.
The lottery has also partnered with another Louisiana-based food company, Baumer Foods, which markets Crystal Hot Sauce. The $2 Crystal Hot Sauce ticket was launched in April 2012. The ticket indexed 111; the game closed with 87% of ticket stock sold.
There have also been strategic alliances for co-branded scratchers negotiated with the Louisiana Bicentennial Commission (Celebrating Bicentennial of Statehood 1812 - 2012), Louisiana Sportsman Magazine and Zulu Social Aid and Pleasure Club (Major New Orleans Mardi Gras Krewe).
In order for the lottery to launch a ticket with a strategic alliance, Dossett said “the co-branded game must index well and must be strategically deployed within the product mix. From the sales side, we look for the co-branded game to sell at 85% with an above average index. Other considerations include the marketing assets the partnering brand brings to the table, such as advertising dollars, promotional and product merchandise, distribution channels or an ‘in’ in the grocery or convenience store industry that we can leverage and online or social media exposure to new players.”
Tony Chachere’s grants full rights to their name, logos and animated “Little Tony” on the ticket and in advertising. Giveaways of Tony’s food products and specialty merchandise will be used for contests. Company staff will do promotional cooking demonstrations at lottery events.
“The brand is also tweeting and posting about our scratch-off game and related contests to their social communities. Finally, they’ve contributed media dollars toward our game advertising efforts,” said Dossett.
In return, the Louisiana Lottery has created a cable TV campaign featuring the animated Little Tony. “Radio advertising will run concurrently, with a two-week listener call-in promotion to follow. These campaigns are complemented by digital outdoor billboards, pump-top Petro TV spots at select retailers and in-hotel-room TV commercials in the New Orleans area.
For the second year in a row, the Minnesota state legislature has introduced bills to end the Minnesota Lottery’s eScratch sales.
In the 2015 session, there are two bills that would suspend online Electronic Instant Ticket (EIT) sales and lottery ticket sales by gas pumps and ATMs.
“There are presently two bills in each house that would have that effect if passed and signed into law,” said Ed Van Petten, Executive Director, Minnesota Lottery.
“Opponents of these programs use fear and innuendo, without any factual basis to generate support. It is sad, and very hard to combat. Our legislative team is doing a great job, and we hope to prevail in this session,” he added.
Notably, the two bills’ sponsors (Rep. Greg Davids and Rep. Tim Sanders) do not try to prohibit the online sales of lotto games, like Powerball and Mega Millions.
Van Petten said the two legislators are not totally opposed to online sales “as both bills allow draw game sales. The Charitable Gaming interests and Tribal Gaming say that the EIT sales are unfair competition and have convinced some legislators of that. Although some say we have acted illegally, no one has said what laws have been violated.”
The new legislation seeks to reverse Gov. Mark Dayton’s veto of Internet restrictions passed by the legislature in 2014. It came after the session adjourned so the legislature couldn’t override the video.
“That is the action that is being attempted with both bills in each house,” said Van Petten. “One is identical to last year and includes the Charitable Gaming language as the bill did last year; the other bill only addresses our issues. They could not really override last year’s veto in this manner, but it would go to the Governor if passed, and then if the Governor vetoed again, an override could be attempted.”
The Minnesota Lottery has offered compromise language. “Our compromise would allow the completion of existing contracts, and then the need for legislative approval to bid for new contracts for these services,” said Van Petten.
Not all traditional lottery retailers support the legislation to suspend online sales. “Some are, but many realize that the internet is a necessary part of today’s marketing plans,” said Van Petten. “This program will generate brand awareness and thus sales in the brick and mortar locations, as has been proven throughout the world.”
The lottery does have support for its online operations from beneficiaries. “They support any initiative that will generate additional revenue for their programs, as long as it is a responsible initiative, which this clearly is,” he said.
Sports Arena Scratcher
TD Garden, the home to the Boston Celtics and Bruins as well as large-scale concerts and ice shows, is teaming up with the Massachusetts Lottery to launch a unique new $5 scratch ticket.
Called Ultimate Garden Party, the limited edition ticket features the unprecedented opportunity to win exclusive access to every single ticketed event held at the TD Garden for an entire year. Players can win over $30.7 million in instant cash and second chance prizes.
To celebrate the launch of the new Ultimate Garden Party Instant Ticket, the lottery and the TD Garden are giving fans the opportunity to have their “Ultimate Garden Party Dream” realized. Fans are invited to describe in 250 words or less what their ultimate dream experience at the TD Garden would be. While every component of their dream might not be able to be fulfilled, one person will be chosen to win a TD Garden experience that is related to their Ultimate Garden Party Dream.
With a print run of over 8 million tickets, sales from the $5 Ultimate Garden Party Instant Ticket are expected to reach nearly $40 million.
The multi-purpose arena is named after its sponsor, TD Bank.
The Tennessee Lottery will join with 13 other lotteries across the country March 24 to launch a “MONOPOLY Millionaires’ Club” (MMC) instant ticket that offers players a chance to win a trip to Las Vegas to become contestants on a nationally syndicated, first-of-its-kind television game show.
“This is an entertaining instant ticket that continues the MONOPOLY™ theme and ties-in with the dynamic new television game show of the same concept,” said Rebecca Hargrove, CEO and President of the Tennessee Education Lottery Corporation. “We believe this innovative collaboration will add excitement for our players while furthering our mission to raise funds for education in Tennessee.”
In March, two U.S. lottery directors announced that they would be leaving their posts.
Michael Jones resigned as Director of the Illinois Lottery. His last day was March 20.
Stephen Martino resigned as Dirctor of the Maryland Lottery & Gaming Control Agency. His last day was March 27. Martino is joining the law firm of Duane Morris as a partner in its Baltimore office and a member of its corporate practice group.
“Spy Museum” Ticket
Spice It Up! Ticket
Sports Arena Scratcher
Multi-State MMC Ticket
In March, Lotto NZ launched its digital 2nd Chance program for scratchers.
2nd Chance gives anyone with a non-winning Instant Kiwi ticket another shot at turning their ticket into cash, by entering it into an online draw to win one of 10 weekly prizes of $1,000.
“We’re always thinking about how we can create a bit more fun for our players,” said Ben Coney, Lotto NZ’s Chief Innovation and Technology Officer. “Now customers get a second chance to turn their Instant Kiwi ticket into cash just by scanning the barcode with their phone.”
In calendar 2014, Instant Kiwi sales totaled NZ$148.4 million. The NZ$5 price point ranked as the lottery’s most popular.
The launch of 2nd Chance follows the successful launch of the Lotto NZ App in June 2014. It provided an in-store ticket checker for lotto players for the first time.
“The ticket-checking app is already really popular with our players and has been downloaded over 115,000 times,” said Coney. “With 10 weekly prizes of $1,000 cash up for grabs, 2nd Chance is shaping up to be just as popular.”
Players can enter 2nd Chance by simply scanning the barcode on the front of any non-winning Instant Kiwi ticket using the Lotto NZ App, or by signing into their MyLotto account and manually entering the ticket serial number.
La Française des Jeux (FDJ®) launched the first French scratchcard game made with glossy or “holographic” ink in February. The ticket is named “SAPHIR €250,000.”
Printed by Pollard Banknote, it offers the chance to win up to €250,000 on a €5 bet. Over a duration of around four months, 21 million tickets of this limited-edition game will be exclusively on sale at the lottery’s 32,700 retail outlets.
SAPHIR €250,000 is the fourth scratchcard game in the €5 sector to offer a high symbolic maximum payout, and it also has its own important feature: the highest payout frequency (combining all payout amounts) of all the ILLIKO® range of scratchcard games, at 1 in 2.99 (compared to 1 in 3.28 for “Astro,” which previously had the highest payout frequency).
With SAPHIR €250,000, FDJ hopes to attract the largest number of players thanks to a colorful design evocative of games for “casual gaming” (recreational games for smartphones) and an attractive prize structure (distribution of prize payout amounts and probability of winning): 1 in 7.21 chance of winning €5 or €10, compared to 1 in 10 with Jackpot.
Research studies carried out show that 78% of players enjoy the game, 34% of them immensely, particularly as a result of its design and simple mechanics. The game entails scratching off six sapphires and 20 precious stones and comparing the results (if one or more of the numbers revealed correspond to one or more winning numbers, the player wins the associated amount(s); payouts are cumulative).”
The use of holographic ink, or glossy ink, means that the sapphires and precious stones stand out clearly and guarantees excellent visibility for the ticket at retail.
In 2014, the ILLIKO® range of scratchcard games reported €5.744 billion in sales, an increase of 4.8% vs 2013. They represent 44% of FDJ’s sales. The range comprises around 20 games within the network and is regularly updated to respond to the expectations of players, who are avid fans of innovations.
The ILLIKO® range can also be found on FDJ.fr, with copies of its flagship retail outlet games as well as “web exclusives” designed especially for online players.
Twitter’s Case Study
Twitter featured Loterie Romande (LoRo) as a case study for its “10,000 à l’heure” instant ticket campaign.
To promote this ticket, LoRo organized a new type of treasure hunt—independent of the ticket itself—on Twitter from June 5-12, 2014. Merging the virtual world with the real one, it was a “first” for LoRo.
During the six days of the hunt, the explorers had to tweet the hashtag #10000alheure to get the clues so they could find where the prizes were located. The more tweets were sent, the more the clues revealed, enabling the participants to discover the mystery location.
To promote the initiative and raise its profile among Twitter users, LoRo set up its first Twitter account (@10000alh) and created a Twitter-powered treasure hunt. To drive conversation and curiosity around the campaign, @10000alh ran the hashtag #10000alheure as a promoted trend for two days. The treasure hunt campaign ran in June to promote the lottery’s “10,000 à l’heure” instant ticket.
For example, the promoted trend #10000alheure received a record number of views exceeding 1 million on its first day, while Twitter had forecast in the region of 300,000 going by Swiss market estimates. It had 850,000 views on the second day.
According to Twitter, “Promoted tweets appear within a user’s timeline or search results just like an ordinary Tweet regardless of device, whether it be desktop or mobile. Using proprietary algorithms and understanding of the interests of each user, we can deliver Promoted Tweets that are relevant to a particular user. Advertisers can target based on interest. Promoted tweets are pay-for-performance and priced through an auction.”
In excess of 2,000 mentions of the hashtag #10000alheure were noted and the click-through rate was 3.7%, which is again well above the national average.
“The campaign exceeded our expectations, both in terms of visibility and engagement,” said Jean-Luc Moner-Banet, CEO of the Loterie Romande. “It has enabled us to present the Loterie Romande in a positive and innovative light while also positioning ourselves in a hitherto unexploited segment, combining the virtual and commercial aspects in one package. The first seeds of our future communication strategy focusing on branded content have now been sown.”
Risk analysis of gambling behavior is now a service for all players in two Nordic countries.
Norsk Tipping has upgraded the responsible gambling tool Playscan into its latest version: Playscan 4.2. And the lottery is making it mandatory for all their players. Svenska Spel also made the same decision.
“By upgrading to Playscan 4, we are focused to make Playscan into a service for all, i.e. making Playscan mandatory to all our players,” said Bjørn Helge Hoffmann, Chief Adviser Responsible Gaming at Norsk Tipping. “With this, our players are offered integrated communications in regards to changes in their gambling habits as part of their overall gaming experience.”
Zenita Strandänger, CSR Manager at Svenska Spel, said that it is important for Svenska Spel to assist their players with making informed and responsible decisions about their gambling.
“The tool promotes responsible gambling behaviors and it plays an important role in our overall consumer protection strategy,” explained Strandänger. “Making Playscan a service for all players is simply a natural next step for us.”
Instant Kiwi 2nd Chance
Celebrating 20 Years
On March 16, GTECH S.p.A. announced that the High Court of England and Wales has issued the order approving completion of the cross-border merger of GTECH with and into International Game Technology PLC. The merger will become effective at 12.01 a.m. [GMT] on April 7, 2015, subject to the satisfaction or waiver of the remaining conditions precedent set out in the merger agreement for the acquisition of International Game Technology dated July 15, 2014, as amended on 23 September 23, 2014.
GTECH has appointed Michael Chambrello as CEO of North America Lottery, effective March 23. Reporting to GTECH S.p.A. CEO Marco Sala, Chambrello will oversee the development and delivery of all lottery technology solutions globally for GTECH as well as the strategic development and management of the lottery business in the U.S. and Canada. In addition to those responsibilities, he will also be responsible for the global instant ticket printing business.
“Mike is an accomplished gaming industry leader with a deep understanding of the lottery industry,” said Sala. “A true lottery pioneer, Mike joined GTECH at a time when the U.S. lottery industry was rapidly expanding and was a key contributor to our growth. Our relationship has grown over time as he had roles of being a partner, vendor and respected competitor. His unique experience and insight, as well as his understanding of our organization, will help us to seamlessly transition to new leadership and partner with our customers to navigate the many opportunities and challenges that lie ahead.”
A seasoned lottery industry expert, Chambrello most recently served as CEO of Scientific Games Corporation, where he had overall responsibility for managing Scientific Games’ day-to-day worldwide activities. Previous to that, he was Scientific Games’ President and Chief Operating Officer. He left Scientific Games in 2013.
Scientific Games has signed a contract with the Atlantic Lottery Corp. (ALC) to provide a lottery gaming system and internet-based iLottery gaming system. Scientific Games is responsible for developing and implementing its AEGIS NGS lottery gaming system and Sciplay® iLottery system for ALC, as well as providing ongoing operational monitoring and maintenance support beginning in mid-2017.
Implementation is expected to begin in March, with conversion to the new system in 2016. The five-year contract, awarded by ALC after a competitive procurement process, includes extension opportunities up to 15 years, for a total of 20 years. The contract extends Scientific Games’ gaming technology service presence to 70% of the provinces and all three territories in Canada.
“We are delighted to continue innovating with Scientific Games to bring entertaining lottery games to Atlantic Canadian players through technology that both serves us today and leads us into the future,” said ALC President & CEO Brent Scrimshaw. “Our conversion to the AEGIS NGS and Sciplay systems will provide ALC with the opportunity to securely and responsibly grow through traditional retail channels, and now mobile, internet and emerging channels.”
With this new contract, ALC will replace its current lottery gaming system with a next generation gaming system and iLottery platform that will support its retail and internet gaming channels with advanced functionality and services. The open-architecture of the new system offers flexibility, scalability and speed to market for new products.
“The combination of the AEGIS NGS gaming system and the Sciplay iLottery system will offer ALC a completely integrated technology solution and a deep entertainment portfolio of traditional and digital lottery games for players,” said Pat McHugh, Senior Vice President, North American Lottery Systems for Scientific Games. “ALC will be well-positioned to become an industry leader in multi-channel player engagement and promotions that can successfully grow their business.”
McHugh said that Scientific Games has provided iLottery and internet-based loyalty solutions to 20 WLA members, beginning in 2001 with Germany’s Lotto Bayern. According to the company, its Sciplay system is currently the leading iLottery, lottery loyalty and lottery player subscription service technology in the U.S. with implementations in Arkansas, Maine, Maryland, Minnesota, Missouri, North Carolina, and most recently, North Dakota.
Scientific Games began its nearly 40 year relationship with ALC in 1978 as the lottery’s instant game provider. The firm currently provides ALC with instant games and licensed properties and has supplied the lottery’s gaming systems technology since 2001.
INTRALOT has been awarded the WLA Security Control Standard (WLA SCS:2012) and ISO/IEC 27001:2013 certification for its operations in the United States and Victoria, Australia.
The certifications of its U.S. subsidiary, INTRALOT Inc., and the Australian INTRALOT Gaming Services Pty Ltd. (IGS) that operates in Victoria, cover all corporate functions of each operation, formalizing the existing management systems that control the integrity of the games and corporate conduct as a whole. INTRALOT Inc. currently supports 12 lotteries in the U.S., while INTRALOT Gaming Services (IGS) operates the monitoring system of 27,500 EGMs in Victoria through its iGEM electronic monitoring system.
“INTRALOT Group is an industry leader in the area of information security, contributing to the shaping of the good practices internationally,” said Nikos Nikolakopoulos, COO, INTRALOT Group Group. “Within this context we have decided to expand the WLA certification at strategic locations across the world to offer our customers the confidence they need regarding the security of the provided systems. We will retain our leading position in the security field and will remain committed to our strategy to develop products and services in compliance with the highest global security standards.”
Jean Jorgensen, WLA Executive Director, said: “In 2008 INTRALOT became the first lottery supplier to be certified to the WLA-SCS. Since then, INTRALOT has continued to expand the scope of their certification to include their various operations around the world. These most recent certifications demonstrate INTRALOT’s firm and continuing commitment to the security and integrity of the global lottery industry.”
These certifications are complementary to the WLA SCS, ISO 27001, ISO 20000 and ISO 9001 certificates of INTRALOT headquarters in Athens, Greece.
GTECH and Genera Networks have signed an agreement to offer
Genera’s Nabor™ (“Neighbor”) geolottery game to GTECH customers.
The agreement enables GTECH to provide the Nabor game to GTECH
World Lottery Association (WLA) customers. Genera Networks is a Swedish provider of innovative lottery formats.
Nabor gives players a unique social experience of winning with their community and their neighbors. Players participate in a simple lottery raffle where their home address acts as the lottery ticket. Once a jackpot winner is drawn in the random raffle, secondary prize pools are awarded among players who live the closest to the original winner.
“GTECH remains focused on game innovations that will drive lottery profits,” said GTECH Senior Vice President of Lottery Product Marketing Stefano Monterosso. “Our customers are always looking for innovative ways to broaden their game portfolio, and Nabor offers an excellent opportunity. GTECH remains committed to offering our customers opportunities to leverage third party content, where appropriate.”
“GTECH’s extensive relationship with WLA customers means that it will be easier than ever for lotteries to leverage this innovative community concept and increase their draw-based game sales,” said Maria Sandell, CEO, Genera Networks.
Nabor was launched by Veikkaus Oy as “Naapurit” in 2014, and as “Nabolaget” by Norsk Tipping in February 2015. In both countries, players have responded enthusiastically, leading to an increase in sales for draw games.
“We were excited to be the first to bring the Nabor concept to our players. It’s a great new way for them to connect with the lottery,” said Veikkaus Executive Vice President Olli Sarekoski.
Norsk Tipping became the first to launch the game together with a major TV studio during primetime.
On February 12, GTECH S.p.A. announced that Jaymin Patel, President and CEO of GTECH Americas, had resigned. In making the announcement, GTECH S.p.A. Chief Executive Officer Marco Sala said, “Jaymin Patel has shaped, defined, and embodied the core values of our Company. His tireless work ethic and boundless intellectual curiosity, underscored by his integrity and humility, made him a natural leader for our Company and industry. Among his legacy of achievements at GTECH, perhaps the foremost is his demand for a ‘Customer First’ approach to everything we do.”
INTRALOT has been distinguished with the Extroversion Award during ACTIVE GREECE AWARDS 2015 rewarded for business excellence and its performance while implementing its international expansion strategy. The ceremony was held at a business forum under the auspices of the Ministry of Foreign Affairs, the Ministry of Development, the Ministry of Agriculture, and key stakeholders of the Greek entrepreneurship.
Scientific Games has been named one of “Georgia’s Top 40 Most Innovative Companies” by the Technology Association of Georgia (TAG), an association dedicated to the promotion and economic advancement of technology in the state. TAG’s “Top 40 Awards” recognize Georgia technology companies for their innovation, financial impact and their efforts at spreading awareness of Georgia’s technology initiatives throughout the U.S. and globally.
New Board Members
Scientific Games Corporation announced the election of two new members to its Board of Directors.
Richard Haddrill, former CEO of Bally Technologies, Inc., was elected as Executive Vice Chairman of the Board on December 4, 2014, and Judge Gabrielle K. McDonald was elected as a Director on October 30, 2014.
GTECH’s Patel Resigns
New Board Members