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La Fleur's Magazine: July-August 2015

This edition of La Fleur's Magazine features the Best Instant Games of the Year Data Report, perfect POS behind some of the best-selling instant games and conference summary for La Fleur’s 2015 Global Lottery Forum held in Toronto.

La Fleur’s 2015 Global Lottery Forum reports features topics such as Under 35’s ethnography research, North American lottery nuances, winner awareness, kiosk domination, gift cards, instant marketing and online case studies in Canada, USA and Europe.

 

Don’t miss features on creative marketing, such as New Hampshire Lottery’s Chuck McLuck ad campaign, New Mexico Lottery’s Dia de los Muertos Scratcher and OLG’s Gift Card Launch.

 

La Fleur's 22nd Annual Best Instant Games Report takes an annual snapshot of what is in vogue in marketing instant tickets in Canada, Europe and the United States, including top selling scratchers by price point. Massachusetts Lottery once again ranks #1 in PC sales with its $30 scratcher Supreme Millions ticket.

 

World Scan features European lotteries’ top selling scratchers, including Austria’s Eib Leben lang, France’s Cash, Germany’s Bayernlos, Ireland’s All Cash Gold, Norway’s MillionFlax, Switzerland’s Carton and UK’s 4 Million Purple.

 

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