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2014 September October Issue

Includes 2013 Fiscal and 2nd Quarter Sales, Best eInstant Games Report

This edition of La Fleur’s Magazine features news on MONOPOLY MILLIONAIRES’ CLUB™, which goes on sale on October 19. New Jersey and New York lotteries jointly sell Cash4Life. Cactus debuts “Patient Man” ad. Whimsy pays for New Hampshire Lottery. WyoLotto’s sales kick off in August. NCEL launches All Or Nothing. West Virginia Lottery studies Internet option.


La Fleur’s FY14 vs. FY13 plus the 2nd quarter calendar 2014 versus 2013 statistical reports rank U.S. and Canadian lotteries by total, draw and instant sales. This magazine also unveils our first eInstant Games Report.


Special features include FY14’s top North American lottery performers, FY14 scratcher success stories, marketing instant terminal games (ITGs) and designing eInstants.


GlobeLink profiles the Hellenic Lotteries’ launch of SCRATCH games in Greece on May 1. Sales are soaring for Canadian lotteries’ premium-price national Scratchers.



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