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La Fleur's Magazine: July August 2015

This edition of La Fleur's Magazine features the Best Instant Games of the Year Data Report, perfect POS behind some of the best-selling instant games and conference summary for La Fleur’s 2015 Global Lottery Forum held in Toronto.

La Fleur’s 2015 Global Lottery Forum reports features topics such as Under 35’s ethnography research, North American lottery nuances, winner awareness, kiosk domination, gift cards, instant marketing and online case studies in Canada, USA and Europe.

 

Don’t miss features on creative marketing, such as New Hampshire Lottery’s Chuck McLuck ad campaign, New Mexico Lottery’s Dia de los Muertos Scratcher and OLG’s Gift Card Launch.

 

La Fleur's 22nd Annual Best Instant Games Report takes an annual snapshot of what is in vogue in marketing instant tickets in Canada, Europe and the United States, including top selling scratchers by price point. Massachusetts Lottery once again ranks #1 in PC sales with its $30 scratcher Supreme Millions ticket.

 

World Scan features European lotteries’ top selling scratchers, including Austria’s Eib Leben lang, France’s Cash, Germany’s Bayernlos, Ireland’s All Cash Gold, Norway’s MillionFlax, Switzerland’s Carton and UK’s 4 Million Purple.

 

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Our Top Selling Publications
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2015 World Lottery Almanac
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Best Instant Games
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2013 European Lottery Abstract
Click here to purchase the 2015 World Lottery Almanac La Fleur’s 2015 World Lottery Almanac (22nd edition) is the bible of statistical information tracking the US $284 billion worldwide lottery industry. There is no other book published in the lottery industry that approaches the depth of the Almanac: worldwide lottery sales and rankings, worldwide calendar Internet sales report, North American lottery efficiency study, North American lottery indepth retailer network and advertising report, calendar and fiscal sales and price point report and multi-decade historical sales report by game. TLF Publications has amassed a 23-year database of statistical information on the worldwide lottery industry.
Click here to purchase the 2013 Compendium of Best Instant Games La Fleur’s Compendium of Best Instant Games (FY ‘96-FY ‘12) tracks instant practices in Australasia, Canada, Europe and the United States. The book includes a CD with the Excel database for all the tables published in the publication. This 265-page book covers the best instant game strategies from fiscal 1996 through fiscal 2012 for Australasian, Canadian, European and U.S. lotteries. It is the most comprehensive book on instant ticket marketing practices published in the world. Among the instant marketing strategies studied are the number of instant games launched per year, the number of instant game launches by price point, the average prize payout by price point, the number of $1 and non-$1 instant games sold concurrently and the game introduction rate.
Click here to purchase the 2013 European Lottery Abstract
La Fleur’s 2013 Interim European Lottery Abstract (12th edition) specializes in data on US $114 billion European lottery industry. This is the book when you need indepth information on how the European lotteries compare in performance on the continent. Most impressive is the historical data tracking European lottery performance between 2000 and 2012 for total, lotto, bloc lotto, spiel, instant, draw, toto/Oddset and Internet sales history. An easy-to-understand Fast Facts chapter provides data on lottery contracts, profit earmarking, game mix, ad budget as a percentage of sales and agent networks. . In addition, there are comprehensive profiles published on each European lottery organization tracking multi-calendar year Internet sales and individual game sales, vendors, retailers and guide to executives.

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