Terri Markle, President
Bruce La Fleur, Vice President
TLF Publications, Inc. is a private publishing and conference management firm headquartered in Rockville, Maryland. The company was founded in 1991 by Terri Markle, a journalist who has spent 34 years covering the lottery industry. (Bruce La Fleur joined the family business in 1993.) The company’s first product was the World Lottery Almanac. In September 1993, TLF began publishing the monthly La Fleur’s Lottery World publication. In 1995, TLF launched its two branded conferences—La Fleur’s Lottery Symposium and La Fleur’s Lottery Conclave. In 2013, La Fleur’s TV (LTV) premiered, creating the industry’s first, original content video channel for news and interviews featuring lottery executives from around the world.
La Fleur’s Magazine is the premier trade publication reporting on the worldwide lottery industry. Its compelling mix of pertinent content and timely statistical reporting makes it the only publication that covers the entire industry around the globe. The magazine is used by government lottery executives, industry suppliers and government officials who must keep abreast of reliable, bias free information. La Fleur’s Magazine turned 20 years old in September 2013.
TLF Publications organizes two industry conferences each year in the spring and fall. La Fleur’s Magazine is a bi-monthly trade magazine. The company’s library of books includes the World Lottery Almanac, the European Lottery Abstract, the Compendium of Best Instant Games, Principles of Contemporary Lottery Marketing and specialized digital data report.
Byron La Fleur, Assistant Publisher/Web Designer
20 Courthouse Square, Unit 207
Rockville, Maryland 20850 USA
La Fleur’s 2014 World Lottery Almanac (22nd edition) is the bible of statistical information tracking the US $284 billion worldwide lottery industry. There is no other book published in the lottery industry that approaches the depth of the Almanac: worldwide lottery sales and rankings, worldwide calendar Internet sales report, North American lottery efficiency study, North American lottery indepth retailer network and advertising report, calendar and fiscal sales and price point report and multi-decade historical sales report by game. TLF Publications has amassed a 22-year database of statistical information on the worldwide lottery industry.
La Fleur’s Compendium of Best Instant Games (FY ‘96-FY ‘12) tracks instant practices in Australasia, Canada, Europe and the United States. The book includes a CD with the Excel database for all the tables published in the publication. This 265-page book covers the best instant game strategies from fiscal 1996 through fiscal 2012 for Australasian, Canadian, European and U.S. lotteries. It is the most comprehensive book on instant ticket marketing practices published in the world. Among the instant marketing strategies studied are the number of instant games launched per year, the number of instant game launches by price point, the average prize payout by price point, the number of $1 and non-$1 instant games sold concurrently and the game introduction rate.
La Fleur’s 2013 Interim European Lottery Abstract (12th edition) specializes in data on US $114 billion European lottery industry. This is the book when you need indepth information on how the European lotteries compare in performance on the continent. Most impressive is the historical data tracking European lottery performance between 2000 and 2012 for total, lotto, bloc lotto, spiel, instant, draw, toto/Oddset and Internet sales history. An easy-to-understand Fast Facts chapter provides data on lottery contracts, profit earmarking, game mix, ad budget as a percentage of sales and agent networks. . In addition, there are comprehensive profiles published on each European lottery organization tracking multi-calendar year Internet sales and individual game sales, vendors, retailers and guide to executives.
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