La Fleur’s Magazine will host La Fleur’s 12th Annual Lottery Conclave at the 4 AAA-Diamond The Garden City Hotel in Long Island, New York. The conclave is hosted by La Fleur’s Magazine with the participation of the New York Lottery.

All of the main presentations will run 15 minutes each. The conclave will also feature "Interactive Breaks" for further discussion on the various speakers’ presentations.

The Garden City Hotel is known for its impeccable hospitality and accommodations. The hotel is located only 15 miles from the New York City, with direct train service and easy access to La Guardia and JFK airports. Garden City, located on New York’s Long Island, is a quaint village that boasts tree-lined streets, boutiques, trendy nightspots and cafés.

4-6 p.m.

Symposium Registration

5-7 p.m.

Opening Cocktail Reception

7:30-9 a.m.

Symposium Registration

9 a.m.-12 noon

Presenter: DDB New York

This wide ranging multimedia presentation will track cultural differences in the advertising prepared for the New York Lottery over a 17-year period.

Gordon Medenica, Director, New York Lottery

This session will deal with ongoing political discussions regarding the monetization of the New York Lottery, define the regulatory environment and review the creative recapitalization of an asset.

Tony Cooper, Chief Operating Officer, South Carolina Education Lottery

The overriding topics of interest should be the economy, gas prices and how bad will it get before it gets better. The competition for the discretionary dollar is fierce. It is anybody’s guess what it will look like by November.

California Lottery Partnerships

Joan Borucki, Director, California Lottery

The California Lottery has developed unique cross promotions through the private sector [Overture Films and the California Milk Advisory Board] to help promote scratcher games.

Travis York, President, Griffin Krause

The N.H. Lottery has developed a second-chance "Replay Rewards" program to increase the perceived value of lottery tickets, build a customer database, encourage more frequent play and attract new players.

12-2 p.m.

2-5 p.m.

A New Product For Social Environments

Carole Hardy, Assistant Director, Marketing, Oregon Lottery

This presentation will focus on the results of a two-phase research and development project for a new product designed to appeal to a millenial audience.

Sponsor Presentation: Channels Portfolio Management

Michelle Rhodes Carney, Sr. Director of Marketing & Portfolio Management, GTECH Corp.

Maryland Lottery's Marketing

Buddy Roogow, Director, Maryland Lottery

This session will focus on how lotteries are faring with traditional games in today’s flagging economy and what needs to be done.

Sponsor Presentation: Pollard Banknote

Nancy Bettcher, Director, Marketing (U.S.) & Lori Denton, Marketing Manager, Pollard Banknote Ltd.

TBA

Most lotteries are facing the dilemma that they have an older work force, the majority are soon eligible for retirement and too few younger people under 30 working for the agency. This presentation will focus on managing the expectations and needs of a multi-generational work force.

David Harrison, Director of Sales, Washington’s Lottery

Washington’s Lottery has been very successful in adding new retailers (up nearly 20% in two years) to over 4,000 locations. What’s the secret?

Tom Delacenserie, Director, Sales, Florida Lottery

This Florida Lottery is engaged in an recruitment drive for new retailers, which includes licensing its first mass merchandiser (Kmart).

Randall Lex, Director, Marketing & Sales, New York Lottery

This presentation will focus on what changes the New York Lottery has made to optimize its efforts and effectiveness at delivering the best products to retail.

1)     Working closer with your partners

2)     Changing advertising strategies

3)     Building promos that work

4)     Deep dive into analysis

5)     Planning, planning, planning

6)     Keeping everyone informed

Terri Tancredi, Deputy Director, Office of Marketing Services, Ohio Lottery

The Ohio Lottery launched fast draw keno in August 2008. This session will look at the launch activities, ongoing marketing efforts and projected annual sales.

Moderator: Terri La Fleur, publisher, La Fleur’s Magazine

This is an opportunity for one-to-one networking with lottery peers.

9 a.m.-12 noon

Pierre Bertiaume, Category Manager, Loto-Québec

Loto-Québec sold C$21.8 million over a five-week period for its special edition C$100 Mega Millions ticket. The product had a unique offer—a chance in 20,000 to become a millionaire.

Ken Schulzke, Vice President, Marketing, Western Canada Lottery

This will be a dissertation on the national Canadian lotto jackpot bonus philosophy and practices and how it has helped to grow lotto sales.

Roy Bortolussi, Dir., Lottery Marketing, OLG

OLG will present its Player Protection program, highlighting the details and results of the lottery’s Public Education and Awareness campaign which was an integral part of the program.

One of the biggest issues in the marketing and promotions area is promotional ROI—how to calculate it on a short term and long term basis, and how to justify the event, sports tie-in or consumer promotion project to accounting and other government entities. The three speakers are:

Margaret DeFrancisco, President & CEO, Georgia Lottery Corp.

James Hutchinson, Vice President, Marketing, Georgia Lottery Corp.

Vicki Holets, Promotions Planner, Minnesota Lottery

This will provide an insider’s perspective on the changes occurring at the lottery since the change in administration.

o Paula Otto, Executive Director, Virginia Lottery

o Jack Boehm, Director, Colorado Lottery

Amber Fowler, Deputy Director, Marketing, Idaho Lottery

A Special Olympics World Winter Games Scratch™ Ticket was launched in August to help support the Winter Games to be held in February 2009 in Idaho.

Art Macias, Executive Director, Arizona Lottery

The Arizona Lottery is introducing its first licensed-property family—$1, $2 and $5 Monopoly scratch tickets. The lottery expects it to do as well as its Diamond Dazzlers family.

Jo Berg, Communications Manager, Montana Lottery

House Bill 616 authorized the Montana Board of Horse Racing to conduct fantasy sports wagering through a parimutuel network licensee. Because the Board of Horse Racing wanted to begin the game as quickly as they could, they entered into an agreement with the lottery to sell the game through its online system.

Joey Cormier, Category Manager, Sports & Interactive, ALC

This presentation will deal with reaching sports players in their space. ALC’s new website (ProlineStadium.com) is designed to deliver an improved sports betting experience.

Jessica Halter-Powell, Account Director, David & Goliath

The session will explore ways to get the best out of your advertising agency relationship including methods to strengthen connections in order to help lead to the best possible work and optimal business results. David & Goliath is a cutting-edge creative agency based in Los Angeles which helps challenger brands fight their way to market leadership.

The California Lottery’s consumer protection undercover operation is the first of its kind in the country for lottery products. Suspects face felony charges and punishment including possible fines and incarceration in state prison. What are the pros and cons of busting retailers?

Moderator: Margaret DeFrancisco, President & CEO, Georgia Lottery

Panelists: Joan Borucki, Director, California Lottery

Gordon Medenica, Director, New York Lottery

5 p.m. Buses Depart for New York City

8 p.m.—In The Heights Musical

9-11 a.m.

This session will feature lottery’s new institutional, instant and online ads.

This will be an interactive session where lottery marketers and ad agency executives take the microphone.

All lottery organizations sending delegates to La Fleur’s 13th Annual Lottery Conclave are invited to contribute examples of new lottery TV ads. This workshop will explore new corporate and product advertising. Up to five ads can be submitted on DVD by October 15, 2008. Please send DVD to:

La Fleur’s Magazine

14424 Chrisman Hill Drive

Boyds, MD 20841 U.S.A.

More information on additions to the program will be publicized at www.lafleurs.com.