La Fleur’s Magazine will host La Fleur’s 13th Annual Lottery Symposium at The Renaissance Mayflower Hotel in Washington, D.C. (March 30-April 2, 2008). The co-host for our D.C. symposium is the District of Columbia Lottery and Charitable Games Control Board. The symposium’s dates coincide with the 2008 National Cherry Blossom Festival® (March 29-April 13, 2008).

All of the main presentations will run 15 minutes each. The symposium will also feature "Interactive Breaks" for further discussion on the various speakers’ presentations.

Free Pre-Symposium Events

Time: 10 a.m.-5:30 p.m.

4-7 p.m.—Symposium Registration

5-7 p.m.—Opening Reception

8-9 a.m.—Danish & Coffee

9 a.m.–6 p.m.

Segment: Online Marketing

D. C. Lottery's 2008 Autoshow Campaign

Kevin Johnson, Director, Marketing & Communications, D.C. Lottery, & Joyce Moreland, Product Developer, D.C. Lottery

D.C. Lottery and the Washington Chevy Dealers use an annual Autoshow event to promote Powerball/PowerPlay with a new 2008 "Little Red Corvette" to generate excitement and brand awareness for players young and old. Traditionally, an instant ticket promotion, D.C. Lottery's 8th year of participation in the Washington Autoshow takes an online game into second gear.

Mobile Marketing

Gary Duke, Executive Vice President, MDB Communications, Inc.

D.C. Lottery players were given an opportunity to win free gas with a D.C. Lottery Text for Gas Giveaway. This presentation will discuss the use of text messaging for advertising and promotion.

Interactive Break

Segment: Branding Campaigns

Joan Borucki, Director, California Lottery

The California Lottery is positioning itself for growth over the next three to five years by focusing on enhancing its brand image, improving awareness of its games and winners, regionalizing and localizing its marketing efforts and optimizing its game portfolio.

Robyn Decker, Marketing Manager, Arizona Lottery

The Arizona Lottery rolled out a Pick Family brand campaign in spring 2007 that proved a cost-efficient solution to promoting all its in-state online games under a "brand family" umbrella.

Interactive Break

Segment: Kiosk Retailing

Georgia Lottery Ticket Sales Take Flight at Atlanta Airport

Margaret DeFrancisco, President & CEO, Georgia Lottery Corporation

Selling lottery tickets at the Atlanta Airport has proven a gold mine for the Georgia Lottery. This presentation will focus on how the lottery managed to convince the proper authorities that it was a win-win for all parties.

Selling Lottery Tickets Through Mall Kiosks: An Insider’s Perspective

Ken Clark, Infoplace Ticket Centers

One of the biggest growth areas in lottery retailing is selling tickets through kiosks. Infoplace has been a pioneer in establishing a retail presence in Canadian malls. The Ontario Lottery & Gaming Corp. also selected Infoplace for a strategic alliance to operate lottery kiosks at big box retailers, such as Home Depot and WalMart.

Interactive Break

OnStage iPhone Drawing (Entry deadline: March 28)

iPhone contest is open to registrants of La Fleur's 2008 Lottery Symposium exclusively. Contestant must be eligible to receive a prize with a value of $399 or more. Contestant must be present at the drawing which will occur at 11:45 a.m. on Monday, March 31.

LUNCH

Segment: Instant Ticket Trends

The Finnish Instant Story

Jussi Isotalo, Executive Vice President, Veikkaus Oy

It started in 1981 with a disaster. It was an "instant success". Then came over quick games. Sunset product? The product was rejuvenated with compelling new design, multi-game tickets, price point and prize payout differentiation. Next came "e-instant games: instant success".

Interactive Break

PANEL: The Future of Bloc Lotto

It’s no secret that multi-jurisdiction lotto in the U.S., Canada, Europe and Australia has been struggling to keep up with the high/low sales cycle of the product because of the variability and regularity of jackpot rolls. What is to be done? Come listen to the experts in a free-wheeling discussion.

Panelists:

 Joan Borucki, Director, California Lottery

   Peggy Gordon, Director, Colorado Lottery

 Clint Harris, Executive Director, Minnesota Lottery

Segment: Retailing Trends

Scratch Supply Chain Analysis

David Harrison, Sales Director, Washington’s Lottery

UPS has completed its research on lottery scratch tickets. The lottery deems the results amazing. While UPS’s findings apply specifically to Washington’s Lottery, there are some parts that will apply to all lotteries.

Shopper Marketing

Susan Golightly, Marketing Director, Hoosier Lottery

Shopper marketing is the discipline of understanding the shopper when they are in each of unique customer environments. The Hoosier Lottery wants to understand how and why consumers interact with lottery products and merchandising.

Interactive Break

Segment: Online Marketing

Alan Yandow, Executive Director, Vermont Lottery

This session will be a post-analysis of the inaugural holiday Tri-State Raffle which sold 67.7 % of the tickets in total across all three states.

Tom Weber, Deputy Commissioner, Marketing, Michigan Lottery

Five raffles were run in Michigan in fiscal 2007 with great success and rapid sellouts. With no evidence of waning interest in sight, the lottery will reintroduce the Millionaire Raffle ($20 ticket) and the Super Raffle ($50 ticket) several times in fiscal 2008.

Interactive Break

Private Meeting for Lottery Marketing & Sales Directors

Moderator: Terri La Fleur, Publisher, La Fleur’s Magazine

This is an opportunity for one-to-one networking with lottery peers.

Segment: Advertising Budgets

Peggy Gordon, Director, Colorado Lottery

A change in administration, attitudes and threat of privatization provided the "perfect storm of opportunity" to help usher through an ad budget increase in Colorado. Final budget approval is pending.

Program Sponsor Presentation: Pollard Banknote

Buddy Roogow, Director, Maryland Lottery

Maryland Gov. Martin O’Malley called a special legislative session in the autumn to fix a $1.5 billion budget deficit. Among the special actions, the state legislature approved bills to schedule a November 2008 vote on legalizing VLTs at five state locations.

Segment: New Director Segment

Michael Dolan, Executive Director, Ohio Lottery

The Ohio Lottery will unveil a new branding campaign in calendar 2008, among other new initiatives devised by the new lottery director.

Gordon Medenica, Director, New York Lottery

A media maven was tapped by Gov. Eliot Spitzer to take the reins of the New York Lottery. Medenica’s press credentials include a long stint at the New York Times Company and most recently at Philadelphia Media Holdings. This session will give an insider’s perspective on the future.

Segment: Instant Ticket Marketing

Pennsylvania’s Price Point Strategy

Illinois’ Price Point Strategy

Segment: Advertising Trends

Sarah Cummins, Deputy Director, Marketing, Illinois Lottery

The session with focus on the Illinois Lottery’s work with its experiential agency, Euro RSCGImpact, to develop experiential marketing strategies and associated tactics for each of its product/promotional campaigns.

Deborah Riley Draper, Vice President, Marketing, BBDO Atlanta

This segment will focus on new medium opportunities in experiential marketing, cyberspace, sponsorship and interactive channels, such as text message marketing, as well as BBDO Atlanta’s work with its client, the Georgia Lottery Corporation.

Full Line Campaign: Chuck Brown

Tina O’Harrow, President, The Ad Store (Washington)

The newest full line ad campaign featuring D.C. legend Chuck Brown is fun, bright and full of energy. This presentation will focus on how the appeal of the ad campaign is being extended through special lottery player events at popular local venues.

5-6:30 p.m.

Private Meeting for Ad Executives

Moderator: Terri La Fleur, Publisher, La Fleur’s Magazine

Lottery ad directors and ad agency executives will meet privately at the end of the day on advertising issues.

Wednesday, April 2

9-11 a.m.

This will be an interactive session where lottery marketers and ad agency executives take the microphone to give a witty and insightful summary of their current work. Come prepared with notes! This session will feature lottery’s new instant and online ads.

All lottery organizations sending delegates to La Fleur’s 13th Annual Lottery Symposium are invited to contribute examples of new lottery TV ads. This workshop will explore new corporate and product advertising. Up to five ads can be submitted on DVD to La Fleur’s Magazine by March 10, 2008. Please send DVD to:

La Fleur’s Magazine

14424 Chrisman Hill Drive

Boyds, MD 20841 U.S.A.

Questions: (301) 916-4478