Printable Reg Form
 

La Fleur’s Magazine will host La Fleur’s 12th Annual Lottery Symposium at The Renaissance Mayflower Hotel in Washington, D.C. (April 1-4, 2007). The co-host for our D.C. symposium is the District of Columbia Lottery and Charitable Games Control Board. The symposium’s dates coincide with the 2007 National Cherry Blossom Festival® (March 31-April 15, 2007).

All of the main presentations will run 15 minutes each. The symposium will also feature "Interactive Breaks" for further discussion on the various speakers’ presentations.

The symposium will be held at the historic Mayflower Hotel. Local points of interest include the White House, U.S. Capitol, FBI headquarters, Ford’s Theatre, MCI Center, National Mall, Smithsonian Museums, National Gallery of Art, FDR Memorial, Vietnam Memorial, National World War II Museum and the Holocaust Museum. Reagan National Airport is 15 minutes by car, taxi or Metro subway. Dulles International Airport is 45 minutes by car/taxi. BWI Airport is 60+ minutes by car/taxi.

Free Pre-Symposium Event

Time: 10 a.m.-5:30 p.m.

This is a day-long event with hands-on family activities, workshops, and performances. The location is the National Building Museum, 401 F Street, NW, Washington, D.C.

(Additional information: www.nationalcherryblossomfestival.org)

4-7 p.m.--

Symposium Registration

5-7 p.m.

Opening Reception

8-9 a.m.

Danish & Coffee

Symposium Program

9 a.m.–6 p.m.

Segment: Anniversary Marketing

Jeanette Michael, Executive Director, D.C. Lottery

The D.C. Lottery will celebrate its 25th anniversary in 2007. This presentation will focus on how the lottery is drumming up excitement among players and retailers for this milestone, including allowing the public to choose the 25th anniversary logo.

John Hogg, Sales & Marketing Director, Arizona Lottery

The Arizona Lottery is celebrating its 25th anniversary with the launch of a Jubilee ticket, a New Year’s Eve drawing and a statewide 25th Anniversary Road Tour to spread the news of beneficiaries and products.

Segment: Maturation Issues

Jussi Isotalo, Executive Vice President, Veikkaus Oy

This presentation will focus on a topic critical to all lotteries: sustainable growth. How much is an acceptable growth rate? How does this correspond to problem gambling? What is a lottery’s corporate social responsibility? How can state lotteries manage this acceptable growth?

Segment: Extreme Marketing

Liz Anderson, Marketing Communications Mgr., Washington’s Lottery

You can almost here the monotrone drone as the initiatives you expected would propel the lottery into historic greatness flatline. Washington’s Lottery shares the honest truth about marketing initiatives that suck the life blood out of of you. WARNING: The presentation shows graphic images of failed promotions that may be disturbing. Viewer discretion is advised.

Buddy Roogow, Director, Maryland Lottery

The Maryland Lottery is a pioneer in extreme marketing. This session will look at what can go awry in a humorous behind-the-scenes tale.

Segment: Canadian Perspective

8-9 a.m.

Danish & Coffee

Symposium Program

9 a.m.–6 p.m.

Segment: Canadian Marketing Practices

Elaine Thivierge, Director, Products, Lotteries, Loto-Québec

Loto-Québec successfully marketed a short-run lottery game called ‘10 000 $ à l’heure’ between October 10-20, 2006. The hybrid lottery had one instant portion and one passive portion for the hourly draws. The inspiration came from product promotions such as Pepsi with the draw of one iPod every hour and Doritos with the draw of one X-BOX every hour.

Scott McWilliam, Category Manager, Instant Product, Atlantic Lottery Corp.

This session will focus on how ALC is improving instant sales and profits through current category research, such as optimal number of tickets sold.

Segment: Instant Ticket Marketing

 Rising Above the Clutter at Retail
Gary Smith, Instant Ticket Product Manager, Maryland Lottery
This session will focus on optimizing scratch-off tickets through hologram paper and other printing technologies as well as ink and design elements to make them more desirable to not only to core players but also occasionoal impulse buyers.

 Silver Sponsor Presentation
Nancy Bettcher, Director, Marketing (U.S.), Pollard Banknote

Segment: Lottery Privatization

U.S. Lottery Privatization Trends

John Ma & Adam Rosenberg, Co-Head Gaming Group, Goldman, Sachs & Co.

Goldman, Sachs & Co. has been hired to represent of the State of Illinois in the potential privatization of the Illinois State lottery. This indepth session will provide a municipal and gaming perspective on the lottery privatization trends in the United States. There will be a Q&A period.

Private Meeting for Ad Executives

Moderator: Terri La Fleur, Publisher, La Fleur’s Magazine

Lottery ad directors and ad agency executives will meet privately during the morning on advertising issues.

Segment: ADA Regulations

 Guest Speaker: Department of Justice

Irene Bowen, Department of Justice

The ADA protects the right of people with disabilities to have equal access to the basic institutions of state and local government. The Department of Justice has sought to eliminate physical, communication, and policy barriers in law enforcement, town halls, jails, courtrooms, and legislative chambers.

Carol Jackson-Jones, Director, Resource Management, D.C. Lottery

This session will address the current lawsuit brought against the D.C. Lottery regarding making its retail network accessible to persons with mobility impairments.

Randy Knapp, Deputy Director of Field Operations, Pennsylvania Lottery

The Pennsylvania Lottery has been very proactive with changes to its lottery retail network regarding ADA regulations.

Segment: Beneficiary Marketing

Brian Rockey, Marketing & Communications Director, Nebraska Lottery

The Nebraska Lottery’s advertising spend on beneficiary awareness has risen dramatically. Lottery research shows the prospect of increased purchasing by some players if they know more about where the money goes. The lottery has also launched a Beneficiary Council to work together with its beneficiary programs.

Kristen Shew, Communications Manager, Colorado Lottery

The Colorado Lottery has enjoyed tremendous success in marketing its mega game. The lottery went to its proceeds recipients and convinced them to become heavily involved in this year’s campaign. The end result was a strong selling game that continues to perform in the marketplace.

Segment: Monitor Games

Colleen O’Neil, Director, Marketing, Kansas Lottery

The Kansas Lottery launched a fast-draw Hold’Em Poker monitor game in fiscal 2007. The game is very popular in clubs and bars that feature tournaments.

-Jack Dimling, Vice President, Sales, Georgia Lottery Corp.

-James Hutchinson, Vice President, Marketing, Georgia Lottery Corp.

This two-part presentation will trace Keno’s progress from a lackluster game that had received no attention for a long time to the current progress to date. The retail portion will address

the strategy behind trying to increase online sales and how keno was an obvious candidate for growth. The marketing portion will focus on the marketing and advertising execution to support the field efforts.

All lottery organizations sending delegates to La Fleur’s 12th Annual Lottery Symposium are invited to contribute examples of new lottery TV ads. This workshop will explore new corporate and product advertising. Up to five ads can be submitted on DVD to La Fleur’s Magazine by March 16, 2007 (extended deadline). Please send DVD to:

La Fleur’s Magazine

14424 Chrisman Hill Drive

Boyds, MD 20841 U.S.A.

Departure of attendees