La Fleur’s Magazine will host La Fleur’s 10th Annual Lottery Conclave—December 4-7, 2006—at The Garden City Hotel, a Preferred Hotels resort, in Long Island, New York. The New York Lottery is the co-host.

The Garden City Hotel is known for its impeccable accommodations. Garden City, on New York’s Long Island, is a quaint village that boasts tree-lined streets, boutiques, and cafés. The hotel is a short train ride from New York City.

GTECH Corp., INTRALOT and Scientific Games are Gold Sponsors of the conclave. eLottery and Pollard Banknote are Silver Sponsors of the conclave. Multimedia Games is the Opening Night Reception Sponsor of the conclave.

Monday, December 4

3-5 p.m.

Private Meeting for Lottery Marketing & Sales Directors

This is an opportunity for one-to-one networking with lottery peers.

5-8 p.m.

Registration

6-8 p.m.

Opening Reception

Tuesday, December 5

The Media Component

Being an entity that thrives on media attention, the lottery industry has a love/hate relationship with the media. How does the media view the lottery industry? How do lotteries view the media? This is an opportunity for lottery officials to hear from the top media in New York (as well as the world).

Keynote Media Speakers

Lottery and media representatives will switch proverbial places to get a better understanding of the media mindset.

Keynote Speaker: Paul Gunning, President, Tribal DDB East

Tribal DDB was named Interactive Agency of the Year by both ADWEEK and the International Advertising Festival at Cannes, had its work for Pepsi named "Marketing Web Site of the Year" by AdAge, and Tribal also received the only "A" awarded in ADWEEK’s Report Cards based on Tribal’s strength in creative, technology, management and business performance.

Patrick Watson, CEO, SplashDot

SplashDot works with Canadian lotteries to build one-on-one relationships with lottery players by creating interactive websites and implementing customized software to create promotions, loyalty programs and contests.

Segment: PR Strategies

Owning the Airwaves

TBA, New York Lottery

Whether it’s King Kong, the New York Yankees or New York Mets, the New York Lottery knows how to partner with stars. This session will be a how to session on galvinizing media attention for such mega events.

Jacque Coe, Communications Manager, Washington’s Lottery

This presentation will focus on PR promotions that actually generate major media attention and PR, such as Washington’s Tax Day and Free Gas events.

Gold Sponsor Presentations

Segment: Maximizing Scratcher Sales

U.S. lotteries are increasing upper price point instant sales through "big proposition" instant ticket concepts that appeal to the high roller players and provide a "halo" effect on total instant sales. This segment will examine the successful strategies adopted by the Georgia and New York lotteries.

Silver Sponsor Presentations

Segment: Monitor Games

Buddy Roogow, Director, Maryland Lottery

The Maryland Lottery launched a second monitor game (Racetrax) in August. It’s a virtual reality horseracing game.

Jim Lightbody, Vice President, Lottery Gaming, B.C. Lottery

BCLC launched a new lottery monitor game for its "hospitality" channel that the lottery developed in house.

5:30-11:30 p.m.

Exclusive Event: Oheka Castle

There is limited space available for an Exclusive Event at Oheka Castle. Preference will be given to the conclave attendees who are registered first.

Wednesday, December 6

Segment: Canadian Perspective

Ken Schulzke, vice president, marketing, Western Canada Lottery Corp.

This presentation will use case histories to disprove commonly held myths, such as "We are missing out on the young adult market," and "You can’t increase the price of lotto."

Roy Bortolussi, Director, Marketing, Ontario Lottery & Gaming Corp.

This session will explore data showing how big lotto games are not immune to cannibalization and show how the math can work against overall profits and stability if executives are unable to strike the balance.

David Barrett, Director, Product Development and Marketing, ALC

ALC has taken a more aggressive stance to growing sales for its provincial regional lottos. The lottery is now focusing on the launch of a draw bingo game.

Private Meeting for Ad Executives

Moderator: Terri La Fleur, Publisher, La Fleur’s Magazine

Lottery ad directors and ad agency executives will meet privately during the morning on advertising issues.

Segment: Video Gaming

André Perron, Director, Marketing, Société des salons de jeux du Québec

Loto-Québec is charged with reducing its network of VLTs and creating gaming halls (salons de jeux) as new locations.

Carole Hardy, Assistant Director, Marketing, Oregon Lottery

This presentation will focus on how the Oregon Lottery’s sales were impacted after the introduction of electronic machines in fiscal 2005.

Tim Iacabucci, Director, Video Gaming, New York Lottery

The New York Lottery has six video gaming facilities in operation, with three additional facilities scheduled to begin operations in 2006/2007.

Segment: New CEO Perspective

This will provide an insider’s perspective on changes occurring at the lottery since the change in administration.

Gold Sponsor Presentations
 

Connie Laverty O'Connor, Sr. VP & Chief Marketing Officer, GTECH Corp.
 

Zoann Attwood, General Manager, Montana, INTRALOT, Inc.
 

Leslie Badger, Director of Online Marketing, Scientific Games

Segment: New CEO Perspective

This will provide an insider’s perspective on changes occurring at the lottery since the change in administration.

Robert Shelton, Marketing Director, Pennsylvania Lottery

The Pennsylvania Lottery pioneered the first new U.S. holiday raffle in 2005. This session will provide do’s and don’ts to maximize sales.

Patricia Vassil, Deputy Director, Product Development, Ohio Lottery

The Ohio Lottery launched its first $20 raffle, called Raffle to Riches, in 2006. Quantities were limited to 500,000 raffle ticket wagers. It was a sellout.

Pat Koop, Director, Sales & Marketing, South Carolina Education Lottery

SCEL will discuss the launch of its first $10 raffle called Carolina Millionaire .

All lottery organizations sending delegates to La Fleur’s 10th Annual Lottery Conclave are invited to contribute examples of new lottery TV ads including new holiday ads.

This showcase will explore new corporate and product advertising. Up to five television advertisements can be submitted on DVD to La Fleur’s Magazine by November 20, 2006.

Exclusive Event at Yonkers Raceway

Conclave attendees will be taken by bus to Yonkers Raceway in the evening for an Exclusive Behind the Scenes look at the New York Lottery's VLT system.

Program Ends