Register Now
La Fleur's 2014 Lottery Conclave & Interactive Summit Hotel rooms are running very low. We recommend looking at other accommodations to reduce costs. See the Alternative Hotel tab for some of the best and closest hotels in the area!!!

Summary

Program

Alternative Hotels

The theme of La Fleur's 2014 Lottery Conclave & Interactive Summit is “Offline&Online” (O&O). The 3-day conference will be held Sunday, November 16-Wednesday, November 19, 2014 at the Intercontinental Stephen F. Austin Hotel in Austin, Texas. The Texas State Lottery is the co-host of the conference.

 

La Fleur’s conclave will feature 35+ speakers from North American lotteries, vendor partners, ad agencies, digital and ecommerce firms talking about the interconnectivity of brick & mortar retail sales and online channels. It is not an either/or equation.  Unlike Amazon that diverted sales from traditional retailers to grow its ecommerce business, the $284 billion global lottery industry has the opportunity to build a 2-way turnpike connecting its physical retail world with its digital and/or ecommerce world. Success will be dictated by active collaboration between a lottery and its traditional retailers for O&O marketing, promotion and sales. It is an interdependent world.

 

Merriam-Webster Dictionary defines cosmos as an “orderly, harmonious systematic universe”. To maximize profit for good causes and avoid future sales erosion from competing freemium games, lotteries require a seamless O&O lottery cosmos. Success will be dictated by a multi-channel retailing model. In today’s hyper-connected world, lottery marketers must smash down any walls that divide the retail trade channel from digital channels. Whether or not a lottery can sell its product through mobile and Internet sales channels, it is still imperative to reach current, potential, past and lapsed players through mobile marketing strategies and social media engagement through Facebook, Google Plus, Twitter, Instagram, Pinterest, Vine, among social media platforms.

 

In 2014, Fortune Magazine declared “long live brick-and-mortar stores”. While many big box retailers have closed their doors, lotteries can buttress their omni-channel strategies with pop up “mini-stores” and promotions, “Lottery Boutiques” for experiential campaigns and “Lottery Now” for online conversion to offline at physical stores.

 

The 3-day conference will feature a blend of 15-minute presentations, interactive breaks, lottery executive panels and private lottery marketers workshop. The first two days of the conference will feature segments on the new premium game launch, marketing national bloc lottos, launching new-style draw games, growing scratcher sales and ad campaigns. The one-day Interactive Summit will put the spotlight on iLottery and social media platform case studies and emerging technology.

Conference registration will begin in August.

Monday, November 17
  • North American Lottery Trends: Keynote-Gary Grief, Executive Director, Texas Lottery
  • MONOPOLY Millionaires’ Club ™ Launch
  • Lottery Director Panel: MONOPOLY Millionaires’ Club ™
  • eInstant Case Study: Georgia Lottery
  • eInstant Case Study: Minnesota Lottery
  • Experiential Marketing: Texas Lottery
  • NASCAR & Mini Heat Sponsorships: Florida Lottery
  • Leveraging Unique Relationships: Oklahoma Lottery
  • Panel: Two-Way Conversation with cStore & Grocery Lottery Retailers
  • Sponsor Presentation: Lottery Convergence
  • Summit Sponsor Presentation: Mobile Gaming Trends
  • Sponsor Presentation: Penetrating New Retail Locations with Gift Cards
  • Sponsor Presentation: Internet Sales Trends
  • Sponsor Presentation: Hybrid Draw Games
  • Marketers Panel: Texas Lottery product marketing strategy and execution
Tuesday, November 18
  • State of iGaming in Europe-Friedrich Stickler, President, EL Association
  • State of iLottery in Canada-Joey Cormier, Director, Marketing, eGaming, Atlantic Lottery Corp.
  • Lottery Director Panel: Growing Draw Game Sales
  • Family of Games: Instant Marketing Strategy
  • Anniversary Scratchers: Instant Marketing Strategy
  • Lottery Marketer Panel: Instant Ticket Trends
  • Lottery’s Casino Gaming Impact Study
  • Panel: Casino Gaming’s Impact on Traditional Lottery Sales
  • Sponsor Panel: State of the Industry
  • Advertising Case Study: $5 Scratcher
  • Updating Tracker to Keep It Modern with Lottery’s Sales & Perception Goals
  • Lottery Marketing Director Panel: What’s Hot? What’s Not

Wednesday, November 19

  • Interactive Summit Program
  • Texas Lottery: Social Media Execution
  • Summit Sponsor Presentation: Digital Signage
  • Summit Sponsor Presentation: Online & Mobile Trends
  • Summit Sponsor Presentation: Gift Cards
  • Summit Sponsor Presentation: Lottery Retailing
  • Summit Sponsor Presentation: LotteryHUB
  • Connecticut Lottery: Social Media Localized
  • Pennsylvania Lottery: Social Media Calendar
  • Tentative: eCoupons: Pros & Cons
  • Lottery Marketers Panel: Interactive Lottery Trends

La Fleur’s 2014 Lottery Conclave has sold out of our discounted room block at the InterContinental Stephen F. Austin Hotel. The hotel is now charging its rack rates ($338-$368). You can request to be put on a waiting list if a room is canceled in our block.

 

Alternative Hotel List

 

These three hotels are all good hotels and are new or renovated.

 

1. Hampton Inn & Suites Austin-Downtown/Convention Center

200 San Jacinto Blvd., Austin, Texas, 78701, USA

Tel: 512-472-1500

Fax: 512-472-8900

 

$239-$259 (rate as of Sept. 9)

 

2. Hyatt Place Austin Downtown

211 East 3rd Street

Austin, Texas, 78701, USA

Tel: 512 476 4440

Fax: 512 476 4404

 

$269 (rate as of Sept. 9)

 

3. Radisson Hotel & Suites Austin Downtown

111 Cesar Chavez, Austin, TX 78701  |

Tel: (512) 478-9611

 

$334 (rate as of Sept. 9)

 

These hotels are near the InterContinental Stephen F. Austin Hotel

 

1. The Driskill (Hyatt) – Luxury Historic Hotel

604 Brazos Street

Austin, Texas, USA, 78701

Tel: 512 439 1234

Fax: 512 474 2214

 

$319 (rate as of Sept. 9)

 

2. Omni Austin Hotel Downtown

700 San Jacinto Blvd

Austin, TX 78701

Tel: 512-476-3700

Fax: 512-397-4888

 

$269 (rate as of Sept. 9)

 

 

Copyright 2014, TLF Publications. All rights reserved.