|
| Retailer (Lottery Agent) Report |
$250.00 |
| (Download) Retailer (Agent) Analysis |
|
 |
| This section analyzes individual lotteries’ retailer (or “agent”) networks. The different tables track the composition and the performance of retailers by type of business (such as supermarkets, convenience stores or gas convenience stores) for the current fiscal year in the United States, Canada and Australia.The first set of tables tracks the number of licensed pulltab retailers, online retailers and total retailers by jurisdiction. For point of reference, the category “total retailers” is also interchangeable for “instant retailers” since all offline and online retailers must sell the instant game. The second set of tables tracks each lottery’s ratio of agents to the total population for total and online agents. For example, with a population of 4.056 million, the Colorado lottery has a ratio of one online retailer per every 1,680 residents and one instant retailer per every 1,426 residents.The third set of tables tracks each lottery’s retailer commissions paid in current fiscal year as a percentage of total sales. For ease of reference, there is a separate column tracking which lotteries pay retailers a bonus for cashing winning tickets at their stores.The fourth set of tables tracks each lottery’s fiscal 2004 incentive plan. Among the popular incentive programs are bonuses for selling winning instant and online lottery tickets and mystery shopper campaigns which award cash and merchandise.The fifth set of tables tracks each lottery’s number of sales districts, sales regions, sales offices, sales representatives and use of incentive plans for sales representatives.The final set of tables tracks the number of agents licensed by type of business for both total retailers and online retailers. In addition, the sales contribution by each type of agent in the current fiscal year is analyzed for instant, online and total sales. Among the business categories tracked are supermarkets, convenience stores, bars and restaurants, drug stores, liquor stores, merchandise stores, service outlets and kiosks. There are industrywide totals for the composition and sales contribution by type of retailer for the United States, Canada and Australia. |
|