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| Principles_of_Contemporary_Lottery_Marketing_III (Sorry, Currently Out Of Print) |
$175.00 |
| 200 page lottery marketing research |
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| In classic textbook style, Principles of Contemporary Lottery Marketing, 2nd Edition presents over 30 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including Instant, 3-Digit Numbers, 5-minute Keno, Lotto, Passive and Sports Pools. Also new to the book is an eight-page color insert section displaying examples of point of sale (POS) pieces, retailer brochures, advertising and instant tickets described in the case studies. |
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