Best Instant of the Decade v.1
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| La Fleur's Best Instant Games of the Decade Book |
$500.00 |
| This 107-page book includes 10 years of La Fleur's Best Instant Games of the Year Survey, which takes an annual snapshot of what is in vogue in marketing instant tickets. It covers instant lottery practices in Australia, Canada, Europe and the U.S. |
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The 107-page perfect bound book includes 10 years of La Fleur's Best Instant Games of the Year Survey (calendar 1993-Present) plus a CD-ROM database with the Excel files for all the data in the book. This survey takes an annual snapshot of what is in vogue in marketing instant tickets. The comprehensive study covers instant lottery practices in Australia, Canada, Europe and the United States.
Among the instant market strategies studied are the number of instant games launched per year, the number of instant game launches by price point, the average prize payout by price point and category-wise, the number of $1 and non-$1 instant games sold concurrently and the game introduction rate.All new in fiscal 2003 are top (non-holiday) $2, $3, $5, $10 and $20 instant games by lottery organization.
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