LWLA_2004
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| La Fleur's 2004 World Lottery Almanac |
$380.00 |
| complete reference source on the $140 billion worldwide lottery industry. |
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| The 446-page La Fleur’s 2004 World Lottery Almanac is the complete reference source on the $140 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking, lotto matrices, worldwide lotto matrices, top lotto jackpots and video lottery terminal guide. Section II features four-page profiles on 39 U.S., five Canadian and six Australasian lotteries. Each profile traces the lottery’s calendar 2003 versus 2002 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2003, 2002 and 2001 instant sales by price point ($1, $2, $3, $4, $5, $7, $10) and its projected fiscal 2004 versus fiscal 2003 ad budgets by media and by game. Each profile tracks the lottery’s five-year annual sales by game from fiscal 1999 through fiscal 2003. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2003 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2003 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2003 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2002 game sales in local currency and converted to U.S. currency for approximately 200 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. The contractor guide features a monetary guide to U.S. lotteries’ instant ticket and online system contracts. In addition, there is a worldwide guide to instant printers, online system and VLT vendors’ contracts by lottery organization. The appendix includes a glossary of terms, lottery address directory and supplier directory. |
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