2006 European Lottery Abstract
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| 2006 European Lottery Abstract (Download Available October 1, 2006) |
$450.00 |
| This is the download version of the 2006 European Lottery Abstract. There is no shipping fee. |
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ALL NEW: La Fleur’s 2006 European Lottery Abstract
La Fleur’s 2006 European Lottery Abstract (8th edition) features historical profi les of Europe’s
70-plus national, provincial, regional and private lotteries, including annual sales
by game, government profi ts, prizes, game details, retailer network data, ad budgets and
vendor contracts. The book traces lottery sales by game in local currency and converted
to U.S. dollars from 2002 through 2005. Each profi le provides a detailed historical account
of the lottery’s startup. There is a separate section providing the list of key personnel and
their titles. For easy reference, each lottery’s full address, phone, fax and website address
are listed on the fi rst page of the profi le. There is a summary of vital statistics, including
the year established, organizational type and use of lottery profi ts. The second page
of the profi le provides a four-year summary of lottery sales (local currency) by game,
including passive, instant, numbers, lotto, spiel, sports games and Internet wagering.
There is a separate table converting the lotteries’ 2005 sales by game into U.S. currency,
including total sales and per capita sales by game, plus total prizes and total government
profi ts. Each game for the lottery is described in the Game Mechanics summary, including
the game’s generic class, year begun and ticket price. A retailer section in each profi le
provides the breakdown of the lottery retailer network by business class and sales. The
advertising section in each profi le provides information on advertising expenditures by
media, including TV, radio, printed media, Internet, POS, direct mail, draws and sponsorships,
and by game type. The Statistical Section of the book tracks data on the European
lottery industry. Section 3 tracks each lottery’s lottery sales by game in local currency and
converted to U.S. dollars for rankings by total sales and per capita sales. Section 4 tracks
each lottery’s sales by game converted to Euros for rankings by total sales and per capita
sales for lotto/spiel, instant, toto, draw, keno and video lottery terminal (VLTs). Section 5
examines the instant game strategy plus top selling instant tickets for a select number of
European lotteries. The Fast Facts section includes key information on vendor contracts,
lottery startup years, earmarking of profi ts, 2005 sales, prizes and profi ts, game mix, 2005
ad budget as a percentage of sales and 2005 Internet sales. The Historical Data section
tracks annual sales by game in local curency from 1999 through 2005. |
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